All posts by Mike Browne

Mike Browne is an SEO Executive at SEOptimise with an interest in web development. He's always looking for way to make SEO tasks simpler through the use of automation. Get in touch with Mike on the social networks below:

Multiple Choice Exam*

If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification.  It’s a useful qualification to have when working with Google Analytics on your clients’ sites (and you should be using some analytics software!).

I passed the test last week and thought I’d put together a few tips for anyone else who may be thinking of taking the exam.

Search marketing agencies need to report to clients regularly and keep them up to date with what is happening with their site.  There are already tools out there that will automate your reporting, but each client has individual needs for their reporting.  Different metrics are important for different clients.  Your reporting software won’t always have the option to track your clearly defined KPIs.  Some tools do allow a high level of customisation with your reports, such as Raven tools, but often the only way to produce the right result for your client will be with bespoke reports.