Installing the Google Analytics code is pretty easy – usually nothing goes wrong, and it is simply a matter of copying and pasting the code that Google provides you with. However, there are some cases where you might want to change the default code:
- Tracking visitors across different domains
- Changing the session timeout
- Setting keywords or referrers to ignore
Google provides clear instructions for these tasks but nobody is perfect so sometimes errors will be made and nothing will be tracked. Normally it would take you 24 hours to realise this, 5 minutes to fix what you thought was the error and then 24 hours to find out that you hadn’t actually fixed anything. Repeat this cycle until you give up or get it sorted. Here is my guide to help speed this process up and make it less likely that a small typo in your Google Analytics code will take a week to fix.