If you’ve been on Google + recently, you might have noticed Google’s latest feature called Google+ communities. It’s probably too early to judge its success just yet, but based on my personal Google plus news feed (so not scientific at all) I am certainly seeing quite a lot of engagement on the platform.
The concept and the objective behind launching Google+ communities is to create a platform within Google+ where individuals, organisations, and business can meet and engage, based on shared interests and passions.
This is meant to enhance a user’s ability to find others with similar affinities or interests, and be able to connect and learn from experts. Organisations, businesses, and brands can leverage topics, interests, and causes that they’re passionate about and share them with their audience. Thus, communities provide a place for all of these groups to converge.