Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions:
- Winning The Click: Creating Great Paid Search Ads – giving tips on writing CTR raising ad text.
- Winning the Conversions – how to build landing pages to make the most of your traffic
- Complying and Coping in the New World of Regulated Global Marketing Environment – talking about the Cookie Law and privacy concerns
- Overlooked, Underloved & Unknown Analytics – highlighting some of the more obscure or new features of Analytics.
Here’s our write-up of them.