Andy Murray Using Twitter to Build Online Reputation
As spotted by Ciaran Norris, British tennis player Andy Murray is now using Twitter to provide regular updates to his fans and followers during the Olympic Games.
Described by many, including the normally very polite Tim Henman, as a “miserable git” this could be a very clever idea to help win over some new fans by helping to portray himself a more cheerful image of what happens behind the scenes, rather than the serious/grumpy Andy Murray we see on-court and in post-match interviews!
Many celebrities already have their own Facebook or Myspace profiles (most of which are fake) but the successful ones are those where people clearly take the time to provide information and communicate with their fans. Andy Murray obviously has a few people to convince but by cleaning up his online reputation I’m sure he can at least start to change a few opinions and help to get the crowd behind him even more in the future.
