There are lots of articles available on blogger outreach, including our own! However, the challenge is in converting these steps into a scalable process. This is why I’d like to share with you our process and to talk you through some of its benefits and flaws.
As you might have read in a previous post by Rachel we use Buzzstream – among other tools – to perform blogger outreach. Placing content is time consuming and the process sometimes can be complex, especially when you’re tempted to use every tool you hear about or read about on blog posts. But tools alone aren’t enough; from what I have experienced, the key really is to have a well-organised process.
What you will need
Before you start you need to get the right tools. We use the following:
The SEOMoz toolbar – we use this tool to determine a webpage’s/websites’ quality based on page authority, domain authority and trust rank (post penguin, trust rank to me is a very important metric).
Good ol’ Google search – To find relevant websites manually using search operators (use SoloSEO to pull all possible operators with links to the search results. Here’s an example list for the keyword “nappies”)