Rome wasn’t built in a day – and similarly (if on a somewhat smaller scale!), building up a successful blog doesn’t happen overnight. As with anything, it takes hard work, determination and commitment to get a blog on its feet, and even more to build up a readership through earning the trust and respect of your audience. Here are some top tips on how to build up a successful blog for your business.
In brief – why a blogging is good for business
The purpose of this post isn’t to extol the virtues of blogging, but to show you how to do it successfully. Nevertheless, I’d like to start with a brief summary of what the main advantages are, for the benefit of those who are new to the subject and to remind ourselves why it’s worth putting the effort in.
- SEO – a blog creates fresh new content for your site and allows you to target long-tail keywords with ease
- Brand – a blog gives your brand a voice with which to speak out on relevant issues and news
- Authority – a blog positions you as an industry authority
- Traffic – a blog brings relevant traffic to your site, and even if a visitor isn’t looking to buy immediately, they’re more likely to remember your site if they become a regular reader
Figure out what you want your blog to achieve and who its readers will be
Let’s start at the very beginning. If you don’t have a clear idea of what you want to achieve from blogging, your blog is not likely to achieve success. That’s because it’s important to understand who you’re writing for and what your goals are: is your blog purely for SEO, to target long-tail keywords? If so, you’re probably missing a trick. Think about who you want your readers to be – whether they’re potential new clients or customers, other people in your industry, consumers, and so on. Your audience will dictate the whole tone, style and content of your blog, so set down your aims carefully before you do anything else.