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Archive for the ‘conferences’ Category

How to achieve excellence in joined-up marketing – #JUMPchallenge

Posted on August 2nd, 2010 by Kevin Gibbons

This post is part of the #JUMPchallenge, a blogging competition designed raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

Jump
Image credit: Flickr

It’s essential that the different elements of your marketing reinforce one another if your budget is going to generate the highest possible returns.

Search marketing, traditional marketing and PR cannot happen in isolation from each other, or you will inevitably end up spending more than you need to on a less-effective campaign.
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Top 16 Tweets from #BrightonSEO

Posted on July 24th, 2010 by Kevin Gibbons

Following my BrightonSEO presentation yesterday, I thought it would be a good idea to use one of the WordPress plugins I recommended, Blackbird Pie, to recap the top tweets from the day:

Google keyword estimator is a liar! Use Google Insights for more accuracy #BrightonSEOJuly 23, 2010 1:39 pm via Twitter for iPhone


There are some seriously valuable tools in this presentation! Wanna play with buzzstream and highrisehqJuly 23, 2010 3:20 pm via Twitter for BlackBerryu00ae

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Top 20 WordPress Plugins to Supercharge Your Blog

Posted on July 23rd, 2010 by Kevin Gibbons

Today I presented at the excellent BrightonSEO mini-conference. My talk looked at 20 WordPress plugins to supercharge your blog – here’s the slides, with links to each of the plugins below.

Brighton SEO – 20 Top WordPress Plugins
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SMX Advanced 2010 – Best of Seattle & London

Posted on July 12th, 2010 by Kevin Gibbons

Having attended both SMX Advanced conferences in London and Seattle earlier this year, I thought it would be useful to share the highlights of each event and compare the differences of each conference.

SMX Advanced 2010 - Seattle

Image credit: Flickr

On a personal level I found them both to very good events, for different reasons. London provided my first SMX speaking opportunity, while Seattle was the first conference I’ve attended in the US – so hopefully I can be in a good position to comment on both.

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12 Top Tips from SMX Advanced Seattle 2010

Posted on June 10th, 2010 by Kevin Gibbons

I’ve been out in Seattle this week for SMX Advanced 2010. I’ll try and do a more detailed write-up once I’m back, but in the meantime I’ve shared 12 top tips which I covered on Twitter during the show.


Add filter=0&start=990 to URL for site: Google query – shows more accurate indexing no @stephanspencer #smxless than a minute ago via Twitterrific

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39 SMX London 2010 Recap Tweets from Day One

Posted on May 17th, 2010 by Kevin Gibbons

You may have noticed I’ve been busy Twittering away covering the SMX London conference today.

Rand Fishkin‘s SEO takeaway was “it’s ridiculous that we Tweet so much and no one is capturing that data for SEO purposes“. So I thought I’d put mine to good use!

Here’s a recap of the top tips/tweets I picked up during the event so far – always difficult to remember who said what, but in an attempt to credit the best ones Rob Kerry, Mikkel deMib, Richard Fergie, Sam Crocker and Rand Fishkin all feature heavily: Continue Reading »

PPC Ad Quality – Richard Fergie Presentation from SMX London

Posted on May 17th, 2010 by Kevin Gibbons

Richard Fergie has just presented at SMX Advanced London on PPC Ad Quality. Here is the presentation:
PPC Ad Quality – SMX London 2010 by Richard Fergie

For more coverage of the SMX London event, follow @kevgibbo.

Hear SEOptimise Speak at SMX Advanced London 2010

Posted on April 6th, 2010 by Kevin Gibbons

SMX LondonThe full agenda for SMX London is now almost complete, this was a great conference last year and is expected to be a must-attend event again this year – especially as this is now an advanced conference.

There’s lots of great tracks, but if you’re attending make sure you come and see us on the following panels:
Day 1) Search Ad Quality, Under The MicroscopeRichard Fergie
Day 2) Social Media, Search & Reputation ManagementKevin Gibbons

And if you haven’t signed up yet, make sure you use our 15% discount code: KEVING010.

To our American readers not making the journey across the pond, we are also attending SMX Advanced in Seattle this June so we should get to see you there instead! ;)

Top 10 SES London Day One Tips from Twitter!

Posted on February 17th, 2010 by Kevin Gibbons

Having attended SES London yesterday, there were lots of great tips and facts from the sessions as always. This time rather than relying on my own notes, the coverage on Twitter has been fantastic so I thought I’d try something different to show the best tweets from day one.

SES London 1
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Why You Should Attend SES London 2010

Posted on January 26th, 2010 by Kevin Gibbons

As a search marketing agency, we make sure our we keep up-to-date with all things search by attending the top UK conferences. And at the top of the list for the last few years is SES London.

SES London
Image credit: SESConferenceSeries on Flickr

Last year I wrote 5 reasons to attend SES London and these really haven’t changed. In my opinion it’s one of the few must-go-to search events in the UK and this years line-up of speakers is very impressive, most notably with a keynote session from Google Analytics evangelist Avinash Kaushik.

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