All posts in conferences

Last week we ran a series of blog interviews for the up-and-coming search conferences and events, including SMX London, International Search Summit, BrightonSEO and ionSearch – today we look at SAScon, with answers from co-organiser Pete Young.


Ahead of next month’s ionSearch, we spoke to organiser Fergus Clawson about his vision for the event, what we can look forward to and much more besides…

1. It’s the inaugural ionSearch event; obviously there are a range of search and digital events across the UK, so how do you see ionSearch differentiating itself?
That’s a good question. Rather than trying to explain why ionSearch is different to other conferences I will explain what ionSearch is and what it hopes to achieve.

ionSearch is an advanced search marketing conference where the speakers involved intend to push the boundaries and will explore all things SEM, with the agenda consisting of talks on SEO, Link Building, Content, Social and PPC. The day will consist of three main components; the Main Auditorium, the Experts Panels and the Search Tools suite.

The main auditorium will play host to the nine keynote speakers. Each speaker will have 40 minutes to present their thoughts and insights to the delegates. We feel that 40 minutes will allow the speakers enough time for them to delve deeper into their subject areas, allowing delegates to take away actionable skills from leading experts.

Following on the theme of conference interviews with Danny Sullivan from SMX London and Kelvin Newman for BrightonSEO, todays interview is with Andy Atkins-Krüger ahead of the International Search Summit (ISS) in London on 14th May 2012.


Following on from my interview with Danny Sullivan last week – I decided to give our readers some insight into some of the other up-and-coming events, so that they can get an idea about what each has to offer and why they are different etc. We’ll be running a series of similar interviews during the next week, starting today with the host of BrightonSEO Kelvin Newman.

With SMX London coming up in May, we were lucky enough to get a chance to ask Danny Sullivan some questions ahead of the conference.

Danny Sullivan SMX London

Today I spoke at the UK Search Awards Conference – presenting on how SEOptimise won a UK Search Award last year for best blog!

Here are my slides:

10 Steps to How We Built an Award-Winning Blog

View more presentations from Kevin Gibbons

If you have any questions on this, just let me know in the comments. We’re also attending (and presenting) at a lot of UK conferences coming up during the next months, including; BrightonSEO, IONSearch, SAScon and SMX London.

About Drapers Ecommerce 2012

Yesterday saw the annual Drapers Ecommerce Conference at America Square, London, a truly star studded event where some of the hottest brands in fashion this year (including My-Wardrobe, Reiss and Boohoo) came together to talk and discuss the changing dynamics of the World Wide Web, with 5 exciting agendas on the table:

  • Internationalisation of Ecommerce
  • Analysing the Ever-Changing Customer
  • Fall in “like” with Tweeting
  • From Browsing to Buying
  • Cross Channel Marketing

Top 32 Tweets

The event caused quite the stir on Twitter and gave some useful insight into the conference. Here are the 32 Tweets I found most useful from the event in:

Update: I have done a full write-up on this session over at SEW on how to measure SEO like paid search.

Today I was delighted to present at SES London on the Meaningful SEO Metrics panel alongside Chris Boggs, Will Critchlow and Jon Myers. This was a great session, causing lots of discussion (I’ll do a full write-up on the session later in the week) – but for now, here are the slides:

SEO Metrics – SES London 2012

View more presentations from Kevin Gibbons

Update: this now includes day one and two! This week I’m at SES London and I’m going to try and keep my notes of the event up-to-date on here and Twitter across the three days. Wish me luck!

Image credit: Andrew Girdwood

So far, here’s what I’ve picked out as the best tips – favourites highlighted in bold. I’ve tried to credit the speakers where possible and thanks to the useful tweets from  @gfiorelli1, @wordtracker and many more:

Analytics (@avinash)

  1. Calculate the economic value of the micro conversions and you will have the real picture of the efficiency of your site
  2. 1st click attribution is like giving your 1st girlfriend credit for marrying your wife!
  3. John Lewis online success isn’t just sales – measure micro-goals; credit card apps, brochure requests, email captures
  4. Measure both macro & micro conversions – don’t just focus budget on 2% that converts. Improve the 98% that doesn’t!
  5. Measure social metrics that matter; interaction, amplification rate, applause rate (quality), economic value
  6. Use GA multi-channel visualiser to find channels drive conversions w/ multiple touchpoints
  7. Multi Channel Portfolio Optimization > Incrementability > To calculate the incremental value of your mrkt actions
  8. Media Mix Modeling > don’t figure out the order of the channels, but the optimal mrkt channel mix
  9. Don’t let your ad write cheques your site can’t cash!
  10. Insane focus on: Price, Cost, Share, Size = making huge amounts of money!
  11. HITS = How Idiots Track Success

SMX London 2012Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club – Stamford Bridge.

In order to receive a 15% discount, just enter the code SEOPTIMISE012 when signing up online. There are different packages available and the prices go up after 30th March so it’s best to book early!

For coverage of previous events, please check out the presentations we have delivered and posts we have written:

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