All posts in conferences

Today I spoke at the UK Search Awards Conference – presenting on how SEOptimise won a UK Search Award last year for best blog!

Here are my slides:

10 Steps to How We Built an Award-Winning Blog

View more presentations from Kevin Gibbons

If you have any questions on this, just let me know in the comments. We’re also attending (and presenting) at a lot of UK conferences coming up during the next months, including; BrightonSEO, IONSearch, SAScon and SMX London.

About Drapers Ecommerce 2012

Yesterday saw the annual Drapers Ecommerce Conference at America Square, London, a truly star studded event where some of the hottest brands in fashion this year (including My-Wardrobe, Reiss and Boohoo) came together to talk and discuss the changing dynamics of the World Wide Web, with 5 exciting agendas on the table:

  • Internationalisation of Ecommerce
  • Analysing the Ever-Changing Customer
  • Fall in “like” with Tweeting
  • From Browsing to Buying
  • Cross Channel Marketing

Top 32 Tweets

The event caused quite the stir on Twitter and gave some useful insight into the conference. Here are the 32 Tweets I found most useful from the event in:

Update: I have done a full write-up on this session over at SEW on how to measure SEO like paid search.

Today I was delighted to present at SES London on the Meaningful SEO Metrics panel alongside Chris Boggs, Will Critchlow and Jon Myers. This was a great session, causing lots of discussion (I’ll do a full write-up on the session later in the week) – but for now, here are the slides:

SEO Metrics – SES London 2012

View more presentations from Kevin Gibbons

Update: this now includes day one and two! This week I’m at SES London and I’m going to try and keep my notes of the event up-to-date on here and Twitter across the three days. Wish me luck!

Image credit: Andrew Girdwood

So far, here’s what I’ve picked out as the best tips – favourites highlighted in bold. I’ve tried to credit the speakers where possible and thanks to the useful tweets from  @gfiorelli1, @wordtracker and many more:

Analytics (@avinash)

  1. Calculate the economic value of the micro conversions and you will have the real picture of the efficiency of your site
  2. 1st click attribution is like giving your 1st girlfriend credit for marrying your wife!
  3. John Lewis online success isn’t just sales – measure micro-goals; credit card apps, brochure requests, email captures
  4. Measure both macro & micro conversions – don’t just focus budget on 2% that converts. Improve the 98% that doesn’t!
  5. Measure social metrics that matter; interaction, amplification rate, applause rate (quality), economic value
  6. Use GA multi-channel visualiser to find channels drive conversions w/ multiple touchpoints
  7. Multi Channel Portfolio Optimization > Incrementability > To calculate the incremental value of your mrkt actions
  8. Media Mix Modeling > don’t figure out the order of the channels, but the optimal mrkt channel mix
  9. Don’t let your ad write cheques your site can’t cash!
  10. Insane focus on: Price, Cost, Share, Size = making huge amounts of money!
  11. HITS = How Idiots Track Success

SMX London 2012Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club – Stamford Bridge.

In order to receive a 15% discount, just enter the code SEOPTIMISE012 when signing up online. There are different packages available and the prices go up after 30th March so it’s best to book early!

For coverage of previous events, please check out the presentations we have delivered and posts we have written:

It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend.

So for 2012, I’ve put together a conference calendar of search events – let me know if there’s any I’ve missed!

February:

March:

Read the First 58 Takeaways from Conversion Conference London? Here are the next 65, from the afternoon of the first day.

Confessions of a Conversion Rate Optimiser

The afternoon kicked off with a keynote by Bryan Eisenberg, who has been in the conversion optimisation business since 1998.

Typing cat*
2011 has been another very busy year on the SEOptimise blog, with nearly 400 posts generating over 400,000 visits and well in excess of half a million pageviews (oh and one best blog award).

With the year drawing to a close, and Christmas just round the corner, I thought it would be a great opportunity to try and summarise the best and most popular posts of the year, and hopefully give you a few early SEO Christmas gifts. While I am personally not a fan of list posts, judging by the most popular posts a lot of you are. So ever eager to please, here is a list of the 58 best/most popular posts of the year.

Our 10 most popular posts

What better place to start than the most popular posts of the year? Between them, the posts below generated almost 100,000 pageviews. So, working on the basis that 100,000 people (ok, maybe not people) can’t be wrong, there must be some awesome SEO gems contained within them.

  1. 30​ Web Trends You Have to Know About in 2011 – the first post of the year is also the most popular, with Tad’s post about what was going to happen to search and social in 2011 receiving over 17,000 pageviews. As you would expect, there were a few predications that didn’t come true, but a fair few that did.

There were many great tips at Conversion Conference London last week – too many to fit into one blog post. Here are the first 58 takeaways from the first day. More to come soon!

Mobile and Real Time Optimisation

The conference started with Amy Africa, CEO of Eight By Eight, packing many tips for mobile conversion optimisation into her forty-five minute keynote.

  1. Three things matter for mobile:
    • You have to have some mobile presence (even if it’s not a full mobile site)
    • Optimise speed. A page should have a size around 50k.
    • Navigation.
  2. Mobile has a half to a third the number of conversions of a traditional site.
  3. You have to concentrate on only one goal.
  4. Get users’ email addresses or phone numbers so you can profile them.
  5. Pay attention to the user’s context, and use diversions to show them appropriate content.
    • Where have they entered the site from? Different sources convert differently, or will want different information. Twitter converts well on the phone. People from shopping sites will want prices. Concentrate on your top referring sources.
    • Where are they? You may want to show them a different page if they are looking at your site while in your store.
  6. Apps are not mobile sites. Concentrate on your mobile site rather than on making an app, unless you have a very good idea for the app.
  7. Treat users on tablets separately to those on mobile.
    • Tablet traffic convert around twice as much as desktop.
    • Mobile traffic convert a third or less.

Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester.

This is a great conference, with the main SAScon event taking place in May – and to cover main tips and takeaways from this I’ve listed the top 28 tweets:

Testing products not enough - spend time talking to your customers #sascon
November 24, 2011 3:10 pm via Twitter for iPhoneReplyRetweetFavorite
@kevgibbo
Kevin Gibbons

"@: #sascon social: like link building - look for authority not quantity"
November 24, 2011 3:47 pm via Mobile WebReplyRetweetFavorite
@seobelle
Sadie Sherran

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