Last Tuesday I gave a presentation on SEO Tactics to Tame the Panda at A4U London, alongside Kevin Gibbons. The presentation was aimed at affiliates who had been hit by the Panda update although the majority of techniques that I provided could be used on any website that was hit.
Panda first hit in the US back in February 2011, affecting up to 12% of all Google search results. Since then, there have been five iterations of the update, excluding the update that took it globally with the exception of Chinese, Japanese and Korean languages.
Since I started creating my deck a few months ago, there were three updates with one only days before I was about to present. In my honest opinion I don’t believe that this is over just yet, and that Google will continue to edit the algorithm and roll it out.
What Google Recommends
Google actually provide us with some advice on what to do to avoid being hit by the Panda update, as seen below.
“you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”
From the paragraph above I have bolded 3 key points, that I feel you need to focus on.