Having been out at Pubcon in Las Vegas this week, I’ve been going a bit tweet-crazy with my coverage of this. This is the first Pubcon I’ve attended and I found it extremely valuable, coming back with so many great tips and takeaways that I thought it would only be fair to share this with our readers!
Image credit: Guy Levine
So here’s my twitter coverage of Pubcon 2011:
Ok so the “Top 20,001 takeaways” type posts have already been done, so I wanted to make this more of a general view of the themes emerging from this year’s SearchLove conference. I suspect that summarising general trends in what was discussed might be a pretty good reflection of where the SEO industry is now and where it’s heading.
I’ll start off by saying that I enjoyed SearchLove a whole lot more than the other SEO conferences I’ve been to, and not just because of the great food and excellent Monday night party! I felt there was a great deal of enthusiasm among those present, and I came away from the conference feeling inspired and eager to try out the new ideas I heard.
We’ve managed to get our readers a discount to this years Conversion Conference in London.
This is running across two days (30 November – 1 December) at The Business and Design Centre in London and has a great line-up of conversion optimisation speakers, it looks like it’s going to be a very interesting event!
To get a 15% discount off ticket prices, all you need to do is sign-up using the promo code: SEOPTIMISE011 – see you there!
Last Tuesday I gave a presentation on SEO Tactics to Tame the Panda at A4U London, alongside Kevin Gibbons. The presentation was aimed at affiliates who had been hit by the Panda update although the majority of techniques that I provided could be used on any website that was hit.
Timeline
Panda first hit in the US back in February 2011, affecting up to 12% of all Google search results. Since then, there have been five iterations of the update, excluding the update that took it globally with the exception of Chinese, Japanese and Korean languages.
Since I started creating my deck a few months ago, there were three updates with one only days before I was about to present. In my honest opinion I don’t believe that this is over just yet, and that Google will continue to edit the algorithm and roll it out.
What Google Recommends
Google actually provide us with some advice on what to do to avoid being hit by the Panda update, as seen below.
“you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.”
Google
From the paragraph above I have bolded 3 key points, that I feel you need to focus on.
Having attended and presented at A4UExpo this year, I thought I’d write a recap on the top tweets, takeaways and presentations – in no particular order:
Today myself and Daniel Bianchini gave a presentation at a4uexpo London 2011 on how to survive Google’s panda algorithm update.
In case you missed it, we’ve posted both sets of slides online here:
If you have any questions on this please let us know in the comments.
Today I’ve been at Econsultancy’s Jump conference, this is the second year for the event and it’s already a hugely popular event.
This is run with 8 tracks alongside each other – so obviously I didn’t attend them all, but I have listed the top tweets and best bits from the day:
Last week I ran a Facebook poll to ask what people considered to be their favourite search conference in the UK.
This received a great response (197 votes in total) – and we can now announce that the winners of the competition were Think Visibility, who collected 63 votes!
SAScon Manchester and BrightonSEO made it a great result for the smaller events as they finished second and third respectively, with 56 and 29 votes – ranking ahead of some of the much bigger organised London events. Thanks to everyone who took part!
Earlier today I thought it would be interesting to find out what peoples favourite search conference in the UK is.
Update 15th Sept – the votes have started to settle down now and the top results are very interesting, with the smaller organised and 1-day events such as SAScon, Think Visibility and BrightonSEO coming out on top of conferences which are considered much higher profile.
Here’s the results, from 171 votes:
It’s that time of the year again when 600 enthusiastic online marketers descend on Brighton for the annual SEO conference organised by Kelvin Newman. With the agenda packed full of interesting presenters and topics, it certainly looks set to be another great event.
SEOptimise will be providing the very best points from each presentation session by session and updating this blog post. If you are unable to make BrightonSEO this year, then follow @SEOptimise on Twitter and get all the latest updates right here.
Below is a list of presentations and speakers coming up.
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