These days the “content is king” and “you need great content” mantras are everywhere. While some people in the SEO industry challenge it by stating that great content is not enough, you need to push, promote or market it as well. I rarely see an article that actually explains what great content is or actually could be. Also, many sites that allegedly offer great content provide mostly big or just long content.
It seems that many content creators rely on size to measure greatness, while on the Web it’s often the other way around. The faster someone can convey a message, the greater the content.
With the latest Google update aimed at so-called content farms, we’ve seen a flurry of articles focused on content quality. This is a good start, as content farm articles are often just long without offering value. Long or even big shallow content is not enough these days. Great or quality content is the key.
I’ve been guilty of producing big content instead of great content myself here on SEOptimise. Let me explain the differences between the three common types of content you encounter on the Web today: