Search engines are interested in getting structured data from websites for better user experience in searching. Google uses them for rich snippets in the search results, to show things like ratings and author pictures.
All posts in google
I was in the process of performing an overall account-level audit on a client AdWords account; keyword research – or keyword auditing – was an integral part of this process. I am aware that there are a number of posts covering this very topic in a number of different perspectives. But I thought I’d share with you my method when performing keyword research on a fairly mature account. Also, please note that my client operates within a niche B2B market and to a certain extent, within an oligopoly. If the business operates within a fairly specialised sector like my client, then it would be a good idea to get your client involved in the keyword research process as well. This is so that you could tap into their expertise about what they sell, and what keywords matter to them. This is a two way process, so at times, the client may propose keywords that may require your critical analysis and recommendations. For example, what does “asset management” mean? Are you referring to the process of protecting your assets? Or are you referring to “asset management” within the financial industry? If your client’s core competence is in asset protection and security, is it still worth competing for this keyword even though competition will be extremely fierce? Discuss this with your client and decide on next course of action.
Doing a few queries this morning, I’ve noticed a range of local sites being listed in Google alongside the regular SERPs for generic queries. Digging a bit deeper, this looks like much more than a personalised search feature, in fact Google seem to be emphasising local websites very heavily for competitive queries when completely logged out too.
Google have announced this week that they have applied 40 algorithm updates in Feb, with the Google Venice update rollout affecting local. So I’ve tested this out by performing the following queries in Incognito mode in Chrome – so hopefully this will restrict the amount of personalisation that is going on here. But Google does know my location – which is automatically set as Oxford. So I’ve compared the set of results for a range of queries – and have changed my location settings, from the automatic selection of Oxford – comparing this with Manchester.
Earlier in the week Google announced changes to its privacy policies. The main changes are that:
- Information you give Google’s various different services can be combined.
Google still promises not to sell personal data, but to only share aggregated, non-personally identifiable information. It hasn’t announced that it’s collecting information it wasn’t before, just that it’s combining what it has differently. You can preview the new policy here.
And now, some speculation on what this may or may not mean for PPC and SEO:
Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content you see on the page once you click on a result”. As opposed to having the need for scrolling beneath ads to get to this. Doesn’t this sound very similar to Panda though?
At Pubcon in November last year, Matt Cutts mentioned that:
“If you have ads obscuring your content, you might want to think about it,” asking publishers to consider, “Do they see content or something else that’s distracting or annoying?”
To be honest, from my school days of using Google right up to today, the search engine giant has not once stopped impressing me. From its algorithmic updates for a better user experience to its cloud based computing services, Google has captured my life and sadly, probably my soul.
Today I will be sharing with you a collection of my favourite Google search operator queries, not only to help open your mind to the powers of Google being much more than a search engine, but also to show you that knowing some of these queries will help you become better in the art of SEO.
6 Starter Operator Search Operator Queries
These queries are particularly helpful because they’re generally quick and easy short cuts in narrowing your search results:
|Query||What does it mean?|
|“best practice seo”||Searches for this exact phrase within “”|
|mobile -phone||Inclusion of – means searches for the word mobile but nothing following after phone|
|seo ~glossary||Brings up a glossary of information regarding that word|
|define:seo||Definition of that word or phrase|
|OR / |||Returns search queries with one of the given terms|
|related:||Helps list web pages related to the URL|
Last week I setup a Facebook poll to ask people what they considered to be the most significant change in search during 2011. This has received a great response, so here are the results so far (you can still take part on the SEOptimise fan page):