Lately, you might have noticed Google’s aggressive and frequent product announcements. With so much going on at Google during the past few weeks such as Google’s Penguin algorithm update, the Google Plus iPhone and Android app redesign, Google’s Knowledge Graph, Google acquiring Motorola Mobility, Google Maps being replaced by Google Plus Local and Google Shopping; it’s become so very hard to keep pace with the changes (or future changes) that are bound to affect SEO and SEM strategies in the near or distant future. Therefore, I thought I’d take a step back and use the Queen’s Jubilee weekend to gauge how all of this will shape your future SEM strategy. Google has always maintained that search is at the heart of everything they do. So it’s safe to assume that all of their major updates, will in some way have an impact on search.
All posts in local search
Schema & Authorship: 1 Year Layer
- Hresume in microformats http://t.co/SnqqVgph or schema job posting http://t.co/2yaFTRTf for positions, interesting!
- Visit http://t.co/dxbvN0kT to find out when the next Google webmaster tools hangout is
- Think of rich snippets as rich summaries, it must visible on the landing page.
- Rich snippets are supposed to be short descriptions of the content on to the page, not a spam tactic
- Google plus pages for publishers with rel=publishers to the publishers google plus page – ideal for Brands!
- Authorship – use accurately for authors NOT publishers
- Recommended tools: AWR and quixapp
- Recommended tool: seo tools for excel – quickly pull data without being a developer
- 21% CTR without rich snippet versus 26% CTR with rich snippet in one test
- SERP Turkey is a b testing tool with SERPs
- Copy the schema and chuck it into the rich snippet tool by google
- Schema and micro formats enrich our SERPs (or pollute?)
Doing a few queries this morning, I’ve noticed a range of local sites being listed in Google alongside the regular SERPs for generic queries. Digging a bit deeper, this looks like much more than a personalised search feature, in fact Google seem to be emphasising local websites very heavily for competitive queries when completely logged out too.
Google have announced this week that they have applied 40 algorithm updates in Feb, with the Google Venice update rollout affecting local. So I’ve tested this out by performing the following queries in Incognito mode in Chrome – so hopefully this will restrict the amount of personalisation that is going on here. But Google does know my location – which is automatically set as Oxford. So I’ve compared the set of results for a range of queries – and have changed my location settings, from the automatic selection of Oxford – comparing this with Manchester.
Just a few years ago SEO was really simple. You had to be in the top 10 or rather in the top 3 for relevant keywords. Then the traffic came and with it the leads, sales or whatever you wished. Today there is no real top 10 anymore. Even if you are at #1 in the organic search results, you might be below the “fold” so that users have to scroll to see your site on the Google search results page aka SERP.
Google has introduced so many changes to most SERPS that you can’t ignore them and go on as if it’s still 2005. You have to change your SEO strategy accordingly.
While many people already have noticed that Universal search is all over the place, and images, video or news results get displayed frequently, many still behave as if SEO was about checking rankings and aiming for #1 in organic search. These 30 Google SERP changes impact your SEO strategy in a way you can’t ignore.
When speaking to small business owners, I often find myself being told that SEO isn’t right for them. Unsurprisingly, I rarely agree. So I thought I’d write about the five most common reasons people give for not adopting an SEO strategy and outline why I think they’re wrong.
Reason one: I’m just a small, local business
There’s a common misconception that SEO will only benefit companies that are already operating on a national or even international scale. Many small businesses only want to attract customers in their local area. Casting a wider net would be a wasted investment as the firm can’t cater for a non-local customer base.
Why you’re wrong
From an SEO perspective, it’s actually much more effective to target geo-specific keyword phrases. Geo-targeting will help attract visitors in your own local area when you optimise your website for search queries with a geographic preference, such as ‘Cheshire chimney sweep’.
Back in the day, SEO was quite a simple process consisting of three parts:
- Market and keyword research
- On-page optimisation
- Link building (off-page optimisation)
In 2011, it’s not that simple anymore. Depending on what niche or industry you are working in or rather what kind of site and business model you have, SEO can be a lot of things. SEO can or even has to consist of more disciplines.
Google changes faster than you can blink right now. Just some buzzwords that will bug you in 2010:
- Google Caffeine
- Google Real Time search
- Google Personalized search results
- Google Living Stories
- Google Phone
I could go on like for a while. It’s not my intention to confuse you even more though. I want to shed some light on the near future of Google, search and SEO. It’s a daunting task as I’m overwhelmed as well.