SEOptimise » microsoft http://www.seoptimise.com SEO Blog & Search Engine Marketing News Mon, 26 Jul 2010 15:09:06 +0000 en hourly 1 http://wordpress.org/?v=3.0 BingHoo? Recap of the Yahoo/Microsoft Search Agreement! http://www.seoptimise.com/blog/2009/07/binghoo-heres-a-recap-of-the-yahoomicrosoft-search-deal.html http://www.seoptimise.com/blog/2009/07/binghoo-heres-a-recap-of-the-yahoomicrosoft-search-deal.html#comments Wed, 29 Jul 2009 14:30:16 +0000 Kevin Gibbons http://www.seoptimise.com/?p=2729 © SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! BingHoo? Recap of the Yahoo/Microsoft Search Agreement!

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We don’t always cover search industry news as we’d rather not just repeat what the other blogs are saying. Today’s a bit different though, the story of Microsoft and Yahoo!’s new 10-year search agreement deal is massive news!


Image credit: gnal

In case you’ve managed to miss it, here’s the latest news from around the blogosphere:

And here’s the agreement and videos from Choicevalueinnovation.com – a website launched to break the news.

How will this affect the search industry? In a nutshell, it’s now confirmed that Yahoo.com as a portal will be powered by Bing and Yahoo Search Marketing will be merged into Microsoft adCenter. But there’s lots more to think about too and I’ve given my thoughts about this to the search experts react to the Yahoo / Microsoft deal post on Econsultancy (just before the news broke) and Search Cowboys:

“This is a huge deal & boost for Bing. It instantly increases their market share & consolidates Yahoo & Microsoft into a far stronger competitor to Google. It’s great news for PPC advertisers too, as they can justify spending time/budget on a second paid search platform now instead of just using AdWords.”

For all of the comments from myself and other search industry professionals please read the Econsultancy and Search Cowboys posts.

Don’t worry though, you should have time to prepare – it’s going to take about 2 years until they’re ready! ;)

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Live Search launches Google Sitelinks

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Microsoft has proudly announced the addition of something that looks very similar to Google sitelinks to their search results.

In fact if I was Google I would be digging out the patent they have that shows how these results are generated and thinking hard about whether to challenge how Microsoft is doing this.

sitelinks

One commenter put it quite well after the announcement:

Wasn’t the process you went through more like this?

1/ We looked at what Google were doing

2/ We copied it

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Do I Really Need to Perform SEO for My Website?

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Search Engine OptimizationThis question may seem like a no-brainer, but actually, the answer is not necessarily yes in all circumstances. If any of the following examples apply to you’re website, you may not be in need of an search engine optimization campaign right now:

  • You have a website that you really don’t want strangers to find, such as a training tool for your employees, a classroom tool for your students or some sort of communications platform/blog which is intended for employee’s or family members only.
  • You already have a website which is ranking well, and you’re fully satisfied with your sales, website conversions, and incoming inquiries, and you don’t want to rock the boat.
  • You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next couple of months. This is not to say that SEO can’t help you, but good SEO takes time. You may need to focus your energies elsewhere right now.
  • Your site is going to be completely rebuilt or redesigned in the next couple of months. If that’s the case, be sure to incorporate SEO tactics from the outset. Anybody can have a go at SEO, and i would always encourage you to do some research and try the SEO for your site yourself, but if you really don’t have the time, and want your new website in expert hands, consider hiring an SEO agency to work with your web designer from the outset.

It is a rare site indeed that couldn’t use a little improvement in the SEO department. And, with the importance of SEO on the rise, if you don’t need it today, it’s a good bet you’ll need to brush up your SEO smarts for tomorrow. If you do decide to work on SEO yourself, be sure to checkout my article, Top 10 SEO Myths Explained where I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an search engine optimisation firm or someone looking to do SEO for themselves.

Guest post by Andy MacDonald from Swift Media UK. The Blogging & Marketing Tips for Webmasters Blog.

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Live.com Link Command Now Treated As Regular Search

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If you now perform a link: command search on Windows Live/MSN/Live.com, or whatever it’s called, you now get a list of regular search results instead.

I’ve just noticed a search for link:http://www.live.com appearing in the website stats as my original post about the Live.com link command being broken is currently ranking at number one for this, maybe it’s worth optimising for link searches too now to get some extra traffic!

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Live.com link: command search broken?

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The live.com backlink search seems to be broken at the moment, any link: command query, for example link:http://www.msn.com is bringing up the following error:

“XML Parsing Error: no element found
Location: http://search.live.com/results.aspx?q=link%3Ahttp%3A%2F%2F
www.msn.com&mkt=en-gb&FORM=LVCP&go.x=23&go.y=12&go=Search
Line Number 1, Column 1:”

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Google, Yahoo and MSN standardised sitemaps

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Google, Yahoo and MSN yesterday officially agreed to all support the sitemap 0.90 protocol, for more information please read the search engines united story at the official Google blog.

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