This list is not meant for the average small business owner. These 46 CRO/Conversion Rate Optimization resources require web design, SEO and social media experts to implement, use or even understand them.
How do you find out whether your web designer, SEO or social media consultant or company has enough expertise to deal with them?
- In case your web designer thinks web design is about fancy graphics, flashy animations and cool homepages s/he isn’t an expert.
- In case your SEO consultant speaks about meta tags, PageRank and keyword density all the time s/he isn’t an expert.
- In case your social media expert advises you to gain more Twitter followers using an autopilot tool, to submit your site to hundreds of social media sites or has no flagship blog s/he isn’t an expert either.
These people won’t be able to make proper use of these resources.
In contrast highly skilled specialists of all the three industries, web design, SEO and social media speak about conversions and ROI all the time.