During a recent analysis of a website (blog with less than 50k visitors a week), we came across some interesting factors that led to us taking a different approach to investigation.
- The site faced 20-40% drop in traffic corresponding with periods in roll outs of the Panda Algorithm.
- The site saw a loss in rankings, but no consistency across them – some keywords moved down a few positions, while others went off the first 2-3 pages of the SERPs.
- The site is a blog, and as a result most of the content written was original and unique, and written by a single person based on their research and experience.
- The site has been in existence for over 6 years and attracts a lot of natural links – in fact no link building to the site has ever been carried out.
From the above, this doesn’t seem like your typical target for Panda, but the dates of the traffic drops were too much of a coincidence.