No matter if you like it or not when the old year fades away and the new year arrives most of us think about the past and the future.
Was it a successful year?
Where did we succeed, where did we fail?
Which of the mistakes do we want to overcome next year?
Most people tend to plan for the upcoming year. Plenty like to be very specific about these plans so they come up with new year’s resolutions they want to fulfill. We’re in the SEO industry are not exempt from it. Continue Reading »
In the attention economy the attention rich win over those who get less attention. As controversy and ignorance creates more attention than common sense and boring expertise we have to deal with the phenomenon of SEO bashing every now and then. People pointing fingers saying “look at that, how stupid they are bashing SEO again” create even more buzz.
Web 2.0 celebrities can use this attention gap in order to push their own interests. Failed entrepreneurs like Jason Calacanis have done that in the past repeatedly to ride the wave of negative hype. So this time I was a little bit astounded to hear it from Robert Scoble the web pundit everybody seems to listen to. Continue Reading »
Once again, we are proud to be a blog partner for the SMX London 2010 event next May.
In order to receive a 15% discount, just enter the code KEVING010 when signing up online.
If you attended the conference last year you probably won’t be surprised to see it has now become an advanced event, which is great news for those looking to pick up as many useful and new tips as possible. If you didn’t attend last year, make sure you read my recap from SMX London 2009.
Around 5 years ago I read the book Who Moved my Cheese. It’s a very simple, short story about the different methods of dealing with change. I’ve recently re-read this, (it only takes about an hour so I’d definitely recommend reading if you haven’t already) – but I realised that there’s a lot which can be applied to day-to-day life in search marketing.
They say an internet year is the equalivent to 7 normal years, I’m sure a search engine marketing year may be more! So basically if you don’t like change – you’re probably in the wrong job! Continue Reading »
It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain! Here’s a collection of this weeks top search marketing and social media links from around the blogosphere:
Google CEO Eric Schmidt talking about 'the biggest challenge of the age'
SEO:
Google Web In Five Years – Google CEO Eric Schmidt talking about how ranking real time social media content is ‘the biggest challenge of the age’.
Google’s additional discovery method – Search Engine Land talks about how Google has a updated it’s web page discovery method using RSS and Atom feeds
Yahoo Flushes Geocities down the drain – With the deletion of Yahoo’s Geocities, 7.45 million Geocities URLs now produce 404 error message, this blog post by Local SEO Guide suggests an alternative approach that would have had significant SEO benefits for Yahoo. Continue Reading »
If you’re about to embark on an online marketing campaign, have you actually thought about what you want to achieve?
Last week, I was reading Patricio Robles’ excellent article 10 reasons people criticise SEO. Among the many comments left on the post was one suggesting that many clients don’t really know what it is they want to achieve from search engine optimisation before they start.
I think this is surprisingly true. At SEOptimise, we always encourage our clients to outline what they would consider to be success, to make sure we’re targeting our efforts. Not everyone’s goal is a straightforward commercial one.
Surprisingly often, they don’t really know and SEO is now just one more aspect of online marketing. Many organisations dutifully sign up and spend a great deal of cash of an array of web-based promotional efforts without a clear picture of what they want to achieve.
Considering how easy it is to analyse and measure online marketing success, this is an inexplicable waste of money.
More sales
This is the most obvious reason for any online marketing effort – to increase traffic to a commercial website in order to increase sales; to boost a brand’s reputation and mindshare in order to increase sales; and to encourage customers to return and make further purchases.
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women?
Before I begin this post, let’s get a few things straight. I do not believe that women are completely different and need entirely separate promotional tactics. I recognise that many aspects of marketing relate to both genders and I think I could easily write a piece on tactics for selling specifically to men. Continue Reading »
We don’t always cover search industry news as we’d rather not just repeat what the other blogs are saying. Today’s a bit different though, the story of Microsoft and Yahoo!’s new 10-year search agreement deal is massive news!
