A few weeks ago Shark SEO posted an intriguing experiment about multiple meta descriptions. To be more exact, he experimented with adding more than one meta description into a single meta description tag.
One or more actual meta descriptions would exceed the meta description display character limit of approx. 165 characters. Why would you want to do it? Well, usually search users are seeking more than one aspect of your site or service. Thus it would be an advantage to serve all of them the perfect meta description.
Expanding on this concept, I wanted to test whether you can add more than one or multiple meta description tags.
I wondered whether Google would accept more than one meta description tag. Also, I wanted to find out which one it would take – the first one?
In the test performed by Shark SEO, both descriptions contained in one tag could be triggered to appear in the search snippet depending on the keyphrase used in the search query. Would it be the case here as well?