Those who know me outside of my role as an SEOptimise writer are aware that I advocate a new approach to SEO called SEO 2.0 which encompasses both social media and SEO elements. I haven’t pushed my own agenda here on SEOptimise but I still believe that it’s true.
On the modern Web you don’t focus solely on Google or other search engines.
Some people mistake SEO 2.0 for a buzzword that means social media marketing but it’s not that either. SEO 2.0 is a holistic approach. Some experts call it digital asset asset optimization, some findability, some inbound marketing. The concepts are very similar. They all try to make sense of the current Webscape as a whole. Like SEO 2.0 they do not artificially differentiate between search and social media. They combine them. Saying SEO is better than social media or vice versa is like saying that
for cars using the wheels is better than the engine.