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Those who know me outside of my role as an SEOptimise writer are aware that I advocate a new approach to SEO called SEO 2.0 which encompasses both social media and SEO elements. I haven’t pushed my own agenda here on SEOptimise but I still believe that it’s true.

On the modern Web you don’t focus solely on Google or other search engines.

Some people mistake SEO 2.0 for a buzzword that means social media marketing but it’s not that either. SEO 2.0 is a holistic approach. Some experts call it digital asset asset optimization, some findability, some inbound marketing. The concepts are very similar. They all try to make sense of the current Webscape as a whole. Like SEO 2.0 they do not artificially differentiate between search and social media. They combine them. Saying SEO is better than social media or vice versa is like saying that

for cars using the wheels is better than the engine.

Blekko, the advanced search engine for power users has so many advantages that it took me quite a while to find out about them. There are plenty of use cases for both search users as well as webmaster and SEO practitioners. Blekko basically replaces a dozen of others tools if you use more than the obvious features.

Thus I have compiled a list of 30 ways to use Blekko for search and SEO.

Let’s just be clear: Blekko is the best thing since sliced bread. It’s the most advanced search engine ever created and every SEO professional or webmaster has to use it. No irony here whatsoever.

I’ve been a beta tester before the public launch on Monday but I mainly used Blekko as a replacement for Yahoo Site Explorer, Open Site Explorer and Majestic SEO. I didn’t even get the whole “slashtag” thing. Blekko is not solely an excellent SEO tool or rather set of tools though. It’s a full fledged search engine that can yield better results than Google when used properly.

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