News stories, blog posts, dedicated product pages… Any SEO agency will tell you that you need compelling content on your site to boost your rankings.
But if you think your website already says everything you need it to then you might be a bit unsure about where you can add content, and how it will add value. Here’s a rundown of some of the main options so you can see which will work best for you:
Landing pages have been around since the very first days of search engine optimisation (SEO). At their most basic, they simply consist of a description of a particular product or service, using the relevant keywords in prominent places.
With significant research done by conversion rate optimisers (CROs), including test creation, design, and understanding buying psychology, we know that there is significant return on investment in allocating resources in developing fresh landing pages.
Many website owners allocate a significant chunk of their budget to online advertising which help drive traffic, but with little or no consideration as to where traffic is directed. Therefore, it is imperative that website owners allocate resources in developing the most effective landing pages, which get visitors to take desired actions once they’ve found your site. Also, it helps keep your website content fresh if you regularly update product listings and prices.
Websites that make their revenue purely from advertising don’t really have landing pages in the traditional sense. This is particularly true for news and entertainment websites, where static content doesn’t play a huge part in winning them traffic.