Search engines are interested in getting structured data from websites for better user experience in searching. Google uses them for rich snippets in the search results, to show things like ratings and author pictures.
All posts in seo
Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake’s presentation on future visions for SEO. He presented some very interesting stuff on how the World Wide Web as we know it will evolve and how we will make sense of the ever increasing volume of data contained within the web. Our role in SEO is set to change, however SEOs that are adaptable, flexible and willing to work with different types of information and different departments within the organisation will survive.
More People, More Things, More Data
The world’s population is rapidly growing and is set to reach 8 billion people in the next decade. We produce and consume large quantities of resources. The amount of data we produce is extensive; from content and documents on the internet, to output signals from electronic devices to environmental sensory trackers that measure things like temperature, electricity consumption, traffic and flow of water. We can quite easily collect this data however applying intelligence to turn it into useful information by identifying patterns is becoming more and more difficult.
Today I’ve presented a few tips and tricks to gain the favour of marketing directors at #BrightonSEO. Whether you are in-house or agency side, selling the value of SEO lacks the glamour of TV advertising, the accountability of PPC, and the buzz-factor of social media. Here are a few tips and tricks to better promote SEO to marketing directors.
The panelists consisted of representatives from Google (Pierre Far), Bing (Dave Coplin), Expedia (Martin McDonald) and well known Freelancer Rishi Lakhani -
Question 1 – Is SEO doomed, damned and/or in it’s infancy?
Google (Pierre) – SEO has never been dying. It’s evolving, and we’ve seen it change over time.
Martin McDonald – it’s in its infancy – but SEO will evolve, SEO will evolve into any organic medium. (e.g. mobile apps)
Rishi – The industry unfortunately has no standard practice, ethics board or a governing body – until this is implemented it will be difficult for the industry to be a formally recognised industry.
Bing (Dave Coplin) – SEOs were like magicians, alchemists. No one understand what SEOs do. However, SEO will evolve well beyond what we can imagine -
There is no career path laid out, but SEOs have the ability to shape whatever career they want.
SEOs are passionate; this alone is commendable – you’d never see 1000 attendees for an email marketing conference!
I should be presenting at BrightonSEO today on a 20/20 slot (20 slides, 20 seconds each) talking about 20 SEO tools.
Unfortunately I can’t be there. Sadly my dad, Jim Gibbons, passed away on Wednesday morning having battled cancer so bravely for the last year, but unfortunately his health deteriorated very quickly earlier this week. Obviously it puts things in perspective, as these things always do, but I know my dad would have loved me to do this. He was so proud of my career and paid such a great interest in everything I do, especially speaking at events like this – mainly because this isn’t something I’m naturally comfortable at doing and I’d rather not be center of attention (I’m just like him in so many ways), but I am ambitious and want to push myself and company forward by forcing myself into creating and taking these opportunities.
So while I can’t be there today, I still wanted to share the slides with everyone who’s going along to the event.
I love you dad, this one’s for you!
In the last in our series of conference interviews (for now at least), I’m talking to Chris Winfield ahead of the BlueGlass LA conference later this month. Personally I find it incredibly useful attending US conferences in order to keep up with how the industry is developing in the States – this has included SMX Advanced in Seattle and Pubcon Las Vegas in the past – and this year I’m heading over to the BlueGlass LA event.
Image credit: Dana Lookadoo
Thanks to Chris for taking the time to answer these questions – here goes:
Ahead of next month’s ionSearch, we spoke to organiser Fergus Clawson about his vision for the event, what we can look forward to and much more besides…
1. It’s the inaugural ionSearch event; obviously there are a range of search and digital events across the UK, so how do you see ionSearch differentiating itself?
That’s a good question. Rather than trying to explain why ionSearch is different to other conferences I will explain what ionSearch is and what it hopes to achieve.
ionSearch is an advanced search marketing conference where the speakers involved intend to push the boundaries and will explore all things SEM, with the agenda consisting of talks on SEO, Link Building, Content, Social and PPC. The day will consist of three main components; the Main Auditorium, the Experts Panels and the Search Tools suite.
The main auditorium will play host to the nine keynote speakers. Each speaker will have 40 minutes to present their thoughts and insights to the delegates. We feel that 40 minutes will allow the speakers enough time for them to delve deeper into their subject areas, allowing delegates to take away actionable skills from leading experts.