All posts in seoptimise

Today I spoke at the UK Search Awards Conference – presenting on how SEOptimise won a UK Search Award last year for best blog!

Here are my slides:

10 Steps to How We Built an Award-Winning Blog

View more presentations from Kevin Gibbons

If you have any questions on this, just let me know in the comments. We’re also attending (and presenting) at a lot of UK conferences coming up during the next months, including; BrightonSEO, IONSearch, SAScon and SMX London.

We’ve been quietly working away on a few things here at SEOptimise during the last couple of months, so it’s probably about time we made a couple of announcements!

Chelsea BlackerFirstly, you may have noticed that in December we opened a new London office in Paddington. Alongside this, we recruited two new SEO execs – Gillian Cook and Pak Hou Cheung – both of whom have written some great posts on the SEOptimise blog already.

And now we are delighted to welcome Chelsea Blacker to head our London SEO team. Chelsea has a huge amount of experience in SEO, having worked within the search industry agency-side for the last 5 years. In addition to this Nick Clarke will be joining the Oxford team as a content writer later this month.

So following a very successful 2011 which included some great new client wins, conference speaking at leading industry events and topped off with a search award - we have plenty to look forward to for a very exciting year ahead!

September was a very busy month on the SEOptimise blog – so here’s a monthly recap, just incase you missed any of top posts – ordered by number of retweets.

Top 12 SEOptimise posts in September:

  1. 30 Google SERP Changes That Impact Your SEO Strategy by Tad Chef – 224 Tweets
  2. 74% of SEOs Buy (or Would Consider Buying) Links! by Kevin Gibbons – 172 Tweets
  3. International SEO Strategy – Domains, Subdomains or Subfolders? by Kevin Gibbons – 149 Tweets
  4. 5 Low Profile/New SEO Tools You Should be Using by Matthew Taylor – 136 Tweets
  5. Top 10 Retail SEO Mistakes UK Brands Are Still Making by Kevin Gibbons – 124 Tweets
  6. How to Write a Social Media Audit by Marcus Taylor – 124 Tweets
  7. SEO Metrics Everybody Can Use – 124 by Daniel Bianchini – 122 Tweets
  8. 44 Google Webmaster Tools Resources by Tad Chef – 121 Tweets
  9. Klout Score Optimisation or Influencer SEO by Tad Chef – 103 Tweets
  10. Facebook Insights for Domains – Measuring Social Media Success by Shaad Hamid – 74 Tweets
  11. How to Pass the Google Analytics Exam by Mike Browne – 62 Tweets
  12. 9 Ways to Sharpen Up Your Paid Search by Tamsin Mehew – 56 Tweets

You’ve probably noticed that we’ve recently given the SEOptimise website and our blog a brand new look. We’d like to hear what you think of it!

We’d really appreciate it if you could leave a comment if you have thoughts on any of the following:

  • What do you think of our new website?
  • What kind of posts would you like to see more of on our blog?
  • On-site optimisation tips?
  • Link building ideas?
  • Social media strategies?
  • Useful tools?
  • Lists of resources?
  • Results of experiments?
  • ‘How to’ guides?
  • Industry comment?
  • SEOptimise news?
  • Video blogs?
  • Anything else?

We’d love to hear from you – please leave a comment below and let us know what you think!

Google.com results for [news]

Outgoing links are one of the most underestimated weapons in the arsenal of every SEO and webmaster. After all, you want to get backlinks not give away links by linking out, don’t you? So it seems to be a contradiction. Popular wisdom also suggests that you would lose by linking out rather than gain some SEO value.

We’ve created an infographic to help celebrate Christmas with our readers and clients this year:

Merry Christmas from all at SEOptimise!

Have a great Christmas and a happy New Year everyone! Also, stay tuned to our Facebook fan page for some very embarrassing photos and videos from our Christmas party last week.

a4uexpoJuly has been another busy month at SEOptimise – and seeing that we are currently writing around the web, I thought it would be a good time to share these posts with SEOptimise readers and recap on the top posts we’ve written here on the blog.

Plus I have been confirmed as a speaker at a4uexpo London in October, this is on the “20 Social Media Tools & 20 WordPress Plugins Boost Your Performance” day two session. We also sent out the latest installment of the SEOptimise newsletter yesterday – signup here if you haven’t already!

SEOptimise around the web…

For those who do not follow my writing on Econsultancy or Search Engine Watch, here are the latest posts from July – plus an interview on State of Search:

Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most

  • shares on social media
  • links
  • attention
  • traffic

for several reasons.

This year some of the big guys in the SEO blogosphere started doing 30 something lists as well, SEOmoz does them, SEL compiles them. They even surpass my lists in some cases as they spend obviously more time on them than I do. Their success with this technique has just confirmed to me that 30+ lists work. That’s why I will tell you how to write them.

This week you may have noticed we have started recruiting for an SEO executive – rather than just writing up a standard we are recruiting post, I thought I’d share the process of how to advertise for jobs online.
Advertise for Jobs Online
This is quite worryingly from Oxford – image credit Flickr

As a disclaimer, I have nothing in particular against recruitment agencies it’s just good to know the alternatives available – and of course everyone likes to know how to do things on the cheap!

Last Friday was the SEOptimise summer party, being such a sunny day we made the most of it by going punting (unfortunately no-one fell in!), followed by a beer or three in Oxford. We thought we’d share some of the photos with our readers.

We’re on a boat…


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