Numbers and statistics are never true by themselves, it always depends on how you interpret them. On the other hand, without numbers you have no idea what’s going on. Thus we have to study statistics and all other data we can get to stay in business.
Here I’ve collected 35 crucial SEO, Twitter & social media statistics for business people to get an overview of what’s going on actually.
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Amazon River by lollyknit
One obvious Web trend in 2010 is what I’d like to call SEO mainstreaming. SEO goes prime time so to say.
A few people still try to “pull a Calacanis” and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles. Nonetheless many other, more sane publishers outside the SEO industry acknowledge that SEO is an indispensable part of any and every Web endeavor.
Thus they publish their own resources and articles dealing with SEO and search marketing. Sadly they don’t get the attention they truly deserve while everybody notices those few who dismiss SEO. Continue Reading »
The Community Participation Pyramid courtesy of Jakob Nielsen’s Alertbox
In this week’s Twitter column I want to debunk a myth that gets spread by the likes of CNN Money and Mashable. Roughly it states that Twitter becomes more of an RSS reader than a real social networking venue due to “only” 27% of Twitter users being active. The number is correct but the conclusion is wrong. The contrary is the case:
Twitter users are by far more active than the average social media users or rather lurkers.
This week’s Twitter column is about a very intriguing survey by Neicole Crepeau. She surveyed 336 Internet users asking them several questions about their Twitter usage and perception. The most note-worthy finding is that most of those who have quit Twitter did it out of boredom.
At the same time these people didn’t use Twitter in a way that made Twitter interesting in the first place. So in a way it’s a self-fulfilling prophecy: You use Twitter in a boring way and you quickly get bored of it. Continue Reading »
Twitter and nofollow is the topic of this week’s Twitter column: While even Google who has introduced, along with other search engines, the nofollow attribute to combat spam a few years ago does not propagate the use of it anymore, Twitter went nofollow big time just recently. What does this mean?
Twitter distrusts everything you say.
Not only outgoing links get the so called link condom so that search engines ignore them. No, now also internal links from your tweets on Twitter get wasted. This means that even when you address us with @seoptimise we don’t get the Google juice due. Continue Reading »
We’ve covered the importance of Google Buzz and we offered a list of Google Buzz tools and resources. The list also contained some ideas about the SEO impact of Google Buzz.
This time I’d like to focus on that: Google Buzz SEO or more accurately on the actual ways to use Google Buzz for SEO & SMO.
Welcome back to our weekly Twitter column. Last week I hailed Twitter crowdsourcing and suggested some ideas on how to motivate your peers to participate in your blog postings.
It worked very well in my case, the SEO FAQ I asked you to steal. Many readers and Twitter followers have taken part in the whole process. I credited those who added their questions and answers already in the FAQ itself.
This time I want to show off the contributions done after the SEO FAQ was finished, the stolen SEO FAQs.
Crowd by victoriapeckham.
Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.
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A UK trending topic on Twitter today is Robin Hood Tax – with plenty of support for RobinHoodTax.org.uk’s excellent video featuring Bill Nighy:
The idea behind this is that “A tiny tax on bankers that would give billions to tackle poverty and climate change, here and abroad”.
So far, this very well-thought out social media campaign has generated:
All leading to 32,031 votes for and 3,811 against.
So what do you think? Is this enough to influence the UK Government and banks into giving up an average of 0.05 percent from speculative banking transactions? Surely it’s worth a go!
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