Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web.
Web analytics goes beyond simple SEO metrics.
It’s about
among others. Continue Reading »
Grumpy Face by ellie.
I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two different topics. So basically I have to be up to date about at least three subjects, industries or niches. This is not an easy task although one person alone can handle up to 5 flagship blogs at the same if you ask me.
As I enjoy blogging very much I never experience the so called “writers block”. The contrary is the case, I’m often overwhelmed by the sheer amount of things I want to write about. I do basic research for 5 to 10 postings and write only one of them after deciding which one to write.
Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most
for several reasons.
This year some of the big guys in the SEO blogosphere started doing 30 something lists as well, SEOmoz does them, SEL compiles them. They even surpass my lists in some cases as they spend obviously more time on them than I do. Their success with this technique has just confirmed to me that 30+ lists work. That’s why I will tell you how to write them.
Three of the most trusted SEO and social media experts, Rhea Drysdale, Tamar Weinberg and Lee Odden. Photo by toprankonlinemarketing.
Interviews are often overlooked pieces of distilled wisdom. They aren’t very popular on social media but they definitely should be! In interviews experts often provide the most valuable nuggets of their knowledge in a very concise form. You need to study dozens of other blog posts to learn as much.
Moreover experts often tend to focus on one aspect a time when they write something themselves, even when compiling a list like this. On the other hand interviews focus on several key questions an expert wouldn’t even attempt to cover in one blog post or seminar. These facts combined result in in a very condensed piece of advice.
In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have.
Others have done great work on Facebook SEO by now.
Moreover I’d like to combine these clues with the statistics suggesting that people trust their friends when it comes to products, services and other recommendations while at the same they by now distrust social media in general.
Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why?
The Twitter hype is over!
Twitter has peaked usage and traffic-wise in January, or maybe even earlier. That’s not the main reason though. Also Google Trends still shows an increase. We had started publishing the Twitter column when Twitter traffic had been far less significant. No, the real reason are Twitter news or rather non-news.
Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter.
Continue Reading »
Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week.
It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is only used by 3% of the Japanese Internet population. The AP story includes some ideas on why Twitter is so popular in Japan. Techcrunch has listed many more last year already. I’d like to add a few thought of mine.
Continue Reading »
Many people have noticed during the last 12 months that Sphinn has gradually become less of a force within the search industry. I have to admit, I’ve been one of the users who used Sphinn heavily in the early days – but during the last 6-12 months have found myself visiting the site far less frequently.
Having been involved in a Sphinn meeting at SMX Advanced last week and following Matt McGee’s announcement of Sphinn 2.2, I thought it would be a good idea to list some ideas about why you should still be using Sphinn.
1) Traffic – yes, traffic may have tailed off recently, but there’s very few website’s out there which will send as much targeted and high-quality traffic as Sphinn.
In 2009, Sphinn was the fourth biggest traffic source to SEOptimise with an impressive 14,322 visits. An average bounce rate of 81.86% is also excellent for a social media website referral (especially considering they are looking to just read a single news item), suggesting the quality is high. This should be a good enough reason alone to use Sphinn!
Oops, you’re on our blacklist!
Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened links anymore, regardless which service you use, you’ll always see the domain you head to.
Now isn’t that good news? No hidden scam, affiliate and crap links? Well, think again. Twitter just said: All your links are belong to us!
Posting tweet...
