Posted on August 20th, 2010 by Tad Chef
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web.
Web analytics goes beyond simple SEO metrics.
It’s about
- usability
- conversions
- branding
among others. Continue Reading »
Tags: heat maps, metrics, social media analytics, stats, tools, web analytics
Posted in seo, social media, twitter, website analytics | 41 Comments »
Posted on August 11th, 2010 by Tad Chef

Grumpy Face by ellie.
I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two different topics. So basically I have to be up to date about at least three subjects, industries or niches. This is not an easy task although one person alone can handle up to 5 flagship blogs at the same if you ask me.
As I enjoy blogging very much I never experience the so called “writers block”. The contrary is the case, I’m often overwhelmed by the sheer amount of things I want to write about. I do basic research for 5 to 10 postings and write only one of them after deciding which one to write.
Continue Reading »
Posted in blogging, twitter | 12 Comments »
Posted on July 26th, 2010 by Tad Chef
Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most
- shares on social media
- links
- attention
- traffic
for several reasons.
This year some of the big guys in the SEO blogosphere started doing 30 something lists as well, SEOmoz does them, SEL compiles them. They even surpass my lists in some cases as they spend obviously more time on them than I do. Their success with this technique has just confirmed to me that 30+ lists work. That’s why I will tell you how to write them.
Continue Reading »
Posted in blogging, linkbait, seoptimise, social media, twitter | 6 Comments »
Posted on July 8th, 2010 by Tad Chef

In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have.
Others have done great work on Facebook SEO by now.
Moreover I’d like to combine these clues with the statistics suggesting that people trust their friends when it comes to products, services and other recommendations while at the same they by now distrust social media in general.
Continue Reading »
Posted in facebook, google, seo, social media, twitter | 11 Comments »
Posted on July 6th, 2010 by Tad Chef
Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why?
The Twitter hype is over!
Twitter has peaked usage and traffic-wise in January, or maybe even earlier. That’s not the main reason though. Also Google Trends still shows an increase. We had started publishing the Twitter column when Twitter traffic had been far less significant. No, the real reason are Twitter news or rather non-news.
Continue Reading »
Posted in social media, twitter | 2 Comments »
Posted on June 28th, 2010 by Tad Chef
Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter.
Continue Reading »
Tags: google acquires twitter, google buys twitter, gossip, rumor
Posted in google, social media, twitter | 10 Comments »
Posted on June 19th, 2010 by Tad Chef
Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week.
It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is only used by 3% of the Japanese Internet population. The AP story includes some ideas on why Twitter is so popular in Japan. Techcrunch has listed many more last year already. I’d like to add a few thought of mine.
Continue Reading »
Tags: business model, japan, micropayments
Posted in social media, twitter | 3 Comments »
Posted on June 10th, 2010 by Tad Chef

Oops, you’re on our blacklist!
Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened links anymore, regardless which service you use, you’ll always see the domain you head to.
Now isn’t that good news? No hidden scam, affiliate and crap links? Well, think again. Twitter just said: All your links are belong to us!
Continue Reading »
Posted in social media, twitter | 2 Comments »
Posted on May 29th, 2010 by Tad Chef
Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.
While on the one hand, it’s understandable, Google doesn’t allow competing services to sell ads in search results either, on the other hand this a typical measure to stifle competition we all love to hate.
Continue Reading »
Tags: ads, monopoly, stream, timeline, twitter
Posted in social media, twitter | 4 Comments »
Posted on May 22nd, 2010 by Tad Chef

Image by pasukaru76
Welcome back to the weekly Twitter column. This week I want to speak about a new development in the Twitter retweet wars. In the first episode we have seen a massive rebellion against the new retweet functionality introduced by Twitter itself. A huge wave of resistance has forced Twitter and most third party Twitter clients to ensure support for the old school retweet with the added “RT” or “RT:”. This week we witnessed a new chapter of the retweet wars.
The evil Twitter empire has attacked the rebel forces by removing traditional retweets from Twitter search.
Both searches from the search box and by clicking on popular hashtags on the frontpage have been robbed of the “RT” containing retweets. Only retweets posted using the built in Twitter retweet feature were accepted in search results.
Continue Reading »
Tags: retweet wars, retweets, twitter search
Posted in social media, twitter | 7 Comments »