It’s only 140 characters, so it should be easy – right? Well, not necessarily. Twitter’s ‘microblogging’ approach has become well established in the last few years, and many companies are finding it an excellent way to keep in touch with customers, while reducing the administrative burden of doing so. After all, typing 140 characters can be much faster than typing out a full email – as long as you know what you’re saying.
All posts in twitter
Sometime last month, my friends and I did what most people do on a Friday night. Yes, we went out to blow off some steam and in the process, popped in to Pizza Hut to grab something to eat. The problem was, we probably dropped by at a bad time. The waitress seemed like she’d be anywhere in the world except serving at our table. Don’t get me wrong, my friends and I weren’t expecting 5-star treatment, but is a little courtesy or even a smile too much to ask for? Like most people who simply wouldn’t bother to complain about how rude the waitress was, we just grit our teeth and left as soon as we could. Fast forward to the next morning and one of my friends suggested that we go to a local restaurant named Joe’s, located in Oxford’s Summertown (isn’t that the best ever name for a town?) so we paid them a visit.
From the moment we entered the restaurant, we were made to feel welcome. The food was absolutely divine, their attention to detail was impeccable and their service was amazing. In fact, their receipt had a handwritten ‘thank you’ along with a smiley face on it!
It’s amazing how little effort can make a customer happy. Having enjoyed the food and the service, I felt I must run to the top of a hill and announce to everyone that these guys are amazing and that all my friends should check them out too; or at least the modern method of doing so, which is to tweet about them or to mention them on Facebook. Unfortunately I couldn’t tag them in my tweets or Facebook status as they didn’t have a presence on Twitter and Facebook. So here I was, a satisfied customer, looking to give this restaurant a big ‘thumbs up’ and a recommendation to my friends about how awesome they are, but with no natural channel to do so. So I thought I should compile a list of quick and easy ways small businesses can help customers become their advocates. (Please note that Joe’s, to their credit, have now set up a Facebook page).
Let’s get one thing straight first: you will NOT be required to do the following in order to get free followers on Twitter using this method:
- Tweet interesting thoughts
- Post ground breaking news articles
- Be informative to your target market
- Interact with people
- Be selling a good/service to people in order to be followed
Over the past few years, as social media marketing has increased and become ever more popular, ludicrous businesses have popped up “selling” Twitter followers, with many brands also reporting the success of their social media campaigns simply from the number of increased followers.
Today’s post will not only show you how to get free followers, but also help you understand that having 100 followers as opposed to 100,000 makes no difference; it’s about quality not quantity (funnily enough, similar to SEO).
A few days ago I was looking through my mentions on Twitter and I noticed a rough correlation between the strength of relationship I have with a person and the frequency/consistency of their interaction with me. I also noticed that strength of relationship was in rough correlation to the medium(s) that I’ve communicated with them on. In other words, the followers who I’d only spoke to over e-mail or Twitter weren’t interacting with me as often as those who I’d met in real life.
It got me thinking: if the depth of a relationship impacts frequency of interaction online, and the medium in which I communicate with people on impacts the depth of relationship, is it possible to increase the loyalty of your followers by meeting them face-to-face?
How real are you to your Twitter followers? Image Credit: Aristocrats-hat
Meeting Face-to-Face Increases the Likelihood of Social Interaction, IF You Have Shared Interests.
When you meet someone face-to-face, you become more likely to then interact with them online, providing that you have shared interests and consider them to add value to your newsfeed. Having met someone in real life is a ‘filter’ that some people (subconsciously) use to prioritise who they interact with socially.
There are many misconceptions about the kind of skills and traits you need in order to find a job within the Search Engine and Social Media Marketing Industry (hereinafter referred to as ‘SE & SMM Industry’). In order to dispel most of these misconceptions and to provide a guide-like resource to anyone looking to make their first step into the world of search and social, I have listed eight tips that would keep you in good stead in your job search including how to answer the dreaded “what prior experience do you have in Search and Social Media Marketing?” question.
In this day and age, it’s probably fair to say that we’re all aware of the value of Twitter – both on an interpersonal level and in a business context – so I’ll spare you the “why everyone should be on Twitter” blurb. Those ‘in the know’ will know that following the right people is important in terms of reaching out to an appropriate audience – those it will benefit you to interact with and who will share your tweets with their followers. As you build up your Twitter followers, you’ve probably done a fair bit of work to follow people who appear to share your interests. But in the process, you’ve probably ended up following a load of Twitter users who add little or no value to your Twitter experience, and I’ve discovered a great tool to help you weed them out.
Twit Cleaner assesses the list of people you follow and categorises the ones who aren’t adding much value according to a range of different annoying behaviour, including posting nothing but links, posting the same tweet several times, never interacting with anyone else and only tweeting about themselves.
One thing I get asked frequently by clients is: how can we keep in touch with our customers on Twitter?
The answer is actually very easy, but judging by the reactions when I’ve explained this, it isn’t something which many people are doing at the moment. So I thought I’d list the process I’d recommend following in order to import your clients/customers into social media sites such as Twitter and Google+.
1) Export your customer database to CSV - you can do this with social media connections too – for example, exporting LinkedIn connections – or in the case of this example, exporting email blog subscribers from Feedburner:
There are numerous ways of using Twitter for everything from business to fun. The key to using Twitter effectively is the use of tools. Without tools, Twitter can be overwhelming and difficult to fathom. There are numerous tools that allow you to sift through this massive resource of latest news, links and gossip.
So what are the Twitter tools that really make a difference for advanced Twitter users?
I selected just the best of them: 30+ Twitter tools that are most useful right now. Most of these tools have been around for years so they have a sound business model. They simplify manifold tasks but have one thing in common: you must be aware of these tools if you’re serious about Twitter participation.
It’s 2011 and by now I expect most people to know what Twitter is and how it works. Still, many people who should know better commit unpleasant mistakes – or rather they ignore the Twitter netiquette. They do things that make me unfollow them.
I’m on Twitter for business and I expect to get valuable information from it, as well as some serious social networking with my industry peers. What I do not want is a lot of:
- low quality
- off-topic content
- automated messages.
Sounds simple doesn’t it?
In the past week I had to unfollow people for a variety of reasons. This is a shame, but sometimes a readable Twitter timeline is more important than particular users who don’t care whether they steal my time, confuse and frustrate me.
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