Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I’d do a recap on the top tips during the conference. Plus it’s a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie:
Image: Catching up by M.Danys.
While working on an extended review of the new social news community for SEO, SERPd I had a realization. Thus the review will have to wait till next week. First I have something more important to say. Listen up SEO people: Stop chasing traffic!
On the Web today traffic is a side effect.
Traffic can not be your goal. Also once you have the traffic it’s just a milestone on your way to conversions and ROI. SEO is complex these days. Depending who you are and who you work for SEO can be anything and everything that makes a business more profitable on the Web.
SEO may be web development, SEO may be PR, SEO may be usability. We all know that, I hope at least but SEO is also relationships with other people. You know, all those
Typical Digg comment thread.
Last week the new Digg version 4 has been released and I have tested it ever since. Back in the days I was a staunch opponent of Digg and an avid supporter of competing services like StumbleUpon and Mixx. That was years ago though. Both Mixx and SU have stagnated over time. So I decided to take a look at the new Digg. Maybe it has been fixed now?
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web.
Web analytics goes beyond simple SEO metrics.
It’s about
among others.
Grumpy Face by ellie.
I’m blogging all day. Most of the time at work I spend blogging. I write for four flagship blogs. Plus I have a private Tumblr blog as well. Two of the flagship blogs are about SEO, this one here and my own blog. The other two are client blogs covering two different topics. So basically I have to be up to date about at least three subjects, industries or niches. This is not an easy task although one person alone can handle up to 5 flagship blogs at the same if you ask me.
As I enjoy blogging very much I never experience the so called “writers block”. The contrary is the case, I’m often overwhelmed by the sheer amount of things I want to write about. I do basic research for 5 to 10 postings and write only one of them after deciding which one to write.
Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most
for several reasons.
This year some of the big guys in the SEO blogosphere started doing 30 something lists as well, SEOmoz does them, SEL compiles them. They even surpass my lists in some cases as they spend obviously more time on them than I do. Their success with this technique has just confirmed to me that 30+ lists work. That’s why I will tell you how to write them.
In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have.
Others have done great work on Facebook SEO by now.
Moreover I’d like to combine these clues with the statistics suggesting that people trust their friends when it comes to products, services and other recommendations while at the same they by now distrust social media in general.
Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why?
The Twitter hype is over!
Twitter has peaked usage and traffic-wise in January, or maybe even earlier. That’s not the main reason though. Also Google Trends still shows an increase. We had started publishing the Twitter column when Twitter traffic had been far less significant. No, the real reason are Twitter news or rather non-news.
Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter.
Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week.
It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is only used by 3% of the Japanese Internet population. The AP story includes some ideas on why Twitter is so popular in Japan. Techcrunch has listed many more last year already. I’d like to add a few thought of mine.
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