While we Web professionals may assume that virtually everybody is using social media these days it’s far from the truth. People use social media but businesses don’t. A recent study shows that 94% of businesses actually do not use social media even for the most obvious task it’s good for: Getting feedback. That’s akin to not using cars, phones or electricity in the first half of the 20th century.
So of course another study shows that those businesses not using social media fail to compete.
Also getting feedback from your customers is a crucial benefit but it’s just the most obvious and must have use case for social media. Thus I compiled a list of 30 ways to use social media for business people.