All posts in twitter

Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week.

It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is only used by 3% of the Japanese Internet population. The AP story includes some ideas on why Twitter is so popular in Japan. Techcrunch has listed many more last year already. I’d like to add a few thought of mine.

Oops, you’re on our blacklist!

Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened links anymore, regardless which service you use, you’ll always see the domain you head to.

Now isn’t that good news? No hidden scam, affiliate and crap links? Well, think again. Twitter just said: All your links are belong to us!

Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.

While on the one hand, it’s understandable, Google doesn’t allow competing services to sell ads in search results either, on the other hand this a typical measure to stifle competition we all love to hate.

Image by pasukaru76

Welcome back to the weekly Twitter column. This week I want to speak about a new development in the Twitter retweet wars. In the first episode we have seen a massive rebellion against the new retweet functionality introduced by Twitter itself. A huge wave of resistance has forced Twitter and most third party Twitter clients to ensure support for the old school retweet with the added “RT” or “RT:”. This week we witnessed a new chapter of the retweet wars.

The evil Twitter empire has attacked the rebel forces by removing traditional retweets from Twitter search.

Both searches from the search box and by clicking on popular hashtags on the frontpage have been robbed of the “RT” containing retweets. Only retweets posted using the built in Twitter retweet feature were accepted in search results.

Welcome back to the weekly Twitter column. This time a few days late due to the SMX London coverage. Today I’ll introduce the most common Twitter SEO best practices. Twitter SEO means at least 5 things:

  1. Ranking with your profile for your name & brand
  2. Ranking organically with your tweets in Google
  3. Getting found in Twitter search and other tools
  4. Making tweets spread virally by retweets
  5. Entering Google results via realtime search

Plus many others I can’t cover today. Let us start with the basic best practices everybody should take into account.

I’ve just noticed some trending topics on Twitter are currently being labelled as “Top Tweet”. See the top three listings here for a query on the currently trending topic #celebritytwitterpasswords:
Twitter Top Tweets

A problem with Twitter search and real-time search, has been the fact that quantity is valued over quantity. This means that the latest tweet appears, rather than the best or most relevant.

It looks like this is the latest update from Twitter as they are now starting to develop their Top Tweets algorithm to improve the quality of highlighted tweets. The Top Tweets which are appearing almost act as forum sticky posts – ensuring that the most retweeted tweets appear at the top of the list.

The news spread fast on Twitter.

Welcome back to our weekly Twitter column. Two weeks ago I wrote about how many people and businesses don’t get Twitter yet and tried to explain it using a metaphor. This time I will try a different approach based on a scientific study. The study by Korean researchers based asked whether Twitter is really social networking or something else. Most notably whether Twitter is similar to a news site.

We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.

Good case studies are more than proof though. They also show you how to market or optimize a site. They show an example of how it actually works.

Case studies combine both, the insight of a how to articles and the business proof of a finished campaign. They shows the results from experience.

These are some of the reasons why I’ve collected a comprehensive list of 30 SEO, social media & marketing case studies that prove the ROI of it All.

Yes, the ROI in SEO, social media and other kinds of online marketing is still too often fuzzy. We want success stories, numbers and explanations so that we can reenact the steps you need to succeed. So here they are, enjoy:

Typical Twitter user: Well educated, high income, uses it for marketing and business purposes. Source.

Welcome back to the weekly Twitter column. This time I’ll tell you something about statistics. I love statistics. Statistics make business sense. So I’m eagerly studying all kinds of statistics, especially those dealing with social media and Twitter in particular.

This time a statistic mentioned in a respectable business publication made me cringe though. It says that 25% of [American] Twitter users are black while only 12% of the US population is black. So basically this statistic is saying:

Help!!! Twitter is full of black people!

Google Suggest: I don't understand Twitter

Welcome back to our weekly Twitter column. While perusing an article about the state of Twitter by celebated social media pundit Brian Solis of PR 2.0 I was intrigued by a screen shot from Google Suggest where the second most popular collocation of “I don’t get …” is Twitter. I checked that and it’s true. Google suggests that as the 2nd most popular query combined with “I don’t get”. To make sure this is no coincidence I checked also for “I don’t understand” and not surprisingly “I don’t understand Twitter” appeared at #2 as well.

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