All posts in Social SEO

This is a guest post from Kelvin Newman at Site Visibility.

I’m starting to feel a bit sorry for Yahoo, not only are they seen by most people as a bit of a joke, largely the stick is unwarranted. They’ve got some great little products and services, two of which I use to this great little way of keeping tracking of easy social media interaction opportunities.

The main service is Yahoo Answers, its a hugely popular social site where users ask and answer questions. If you’ve not checked Yahoo Answers recently, go over now and have a look, there will be dozens of people asking questions related to your industry – no matter how obscure or niche it is.

The nightmare though is having to revisit the site everyday to see whether there’s anything new or relevant. Fortunately the main categories have RSS feeds so you could set up the feed in your RSS reader to keep track of the mentions in your chosen category, but your a busy digital marketer, you don’t have time to check through every question asked on the site. That’s where Yahoo Pipes comes in.

It’s been an eventful week in the SEO blogosphere, from Google CEO Eric Schmidt predicting the future of real time search engine indexing, to Yahoo flushing millions of dollars of Geocities PageRank down the drain!  Here’s a collection of this weeks top search marketing and social media links from around the blogosphere:

Google CEO Eric Schmidt explaining the future of the internet

Google CEO Eric Schmidt talking about 'the biggest challenge of the age'

SEO:

StumbleUpon discoveries
Today I almost forgot to write my Twitter Friday column. Why? I was so preoccupied with the new relaunched StumbleUpon version. To make it short: SU attempts to compete directly with Twitter and Google. This might sound ridiculous but they really do. Theoretically it would be possible: SU exists for several years and has collected tens of millions of web pages in its “index” together with millions of reviews with new sites being added very quickly. Isn’t this the ideal social search engine? Isn’t this the perfect way to determine which websites really do matter in real time? Sadly, no.

Now this is the Twitter column so I won’t compare the new StumbleUpon to Google. Let me explain though why

StumbleUpon is not Twitter and can’t compete with Twitter.

StumbleUpon does not allow business usage of its site. Yes, you can get banned solely for submitting your SEO company website to SU.

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren’t that many business tools for Twitter it seems. You rather should ask:

Which tools enable professionals best to use Twitter for business?

This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.

The press coverage of the cervical cancer jab has been unpleasant to watch and brought back memories of the MMR vaccine hysteria.

Although the press may regret the damage they have (once again) done, the Google results could remain filled with flawed information for a long time because of this.

Some of the dangerous articles have been exceptionally popular and, of course, those people who believe in a big pharma conspiracy have been linking to them and driving them up in the search engine results pages.

Well, one SEO professional has had a pretty good idea. Writing for Econsultancy (an industry source Kevin often writes for), Malcolm Coles suggests we try to boost the NHS’s ranking by linking to it within posts like this.

I don’t know if a few SEO bloggers can make enough of a difference and I urge the NHS to review its optimisation efforts. However, if linking to official pages using phrases like cervical cancer immunisation has a chance of helping, then I’m happy to try.

Do take Malcom’s suggestions on board and link to these pages using relevant phrases, as I have done here.

Let’s not see another wave of youngsters missing out on an important preventative treatment.

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