We all love case studies. Who is we? We in the SEO industry, we in social media and online marketing, we business people. Case studies show on real life examples, real websites, projects and campaigns that something works.

Good case studies are more than proof though. They also show you how to market or optimize a site. They show an example of how it actually works.

Case studies combine both, the insight of a how to articles and the business proof of a finished campaign. They shows the results from experience.

These are some of the reasons why I’ve collected a comprehensive list of 30 SEO, social media & marketing case studies that prove the ROI of it All.

Yes, the ROI in SEO, social media and other kinds of online marketing is still too often fuzzy. We want success stories, numbers and explanations so that we can reenact the steps you need to succeed. So here they are, enjoy:

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Viral marketing is without a doubt one of the most appealing ways for a company to promote a new product on the Internet – it really is a win-win situation; customers do all the dirty work for you, and it costs near to nothing to market your product in front of millions of potential customers. That said, creating a successful viral campaign can be somewhat of an art, but when mastered and implemented correctly, no amount of money spent on billboard, TV, and magazine advertisements will compete.

Image from Flickr.

So why aren’t we all using viral marketing campaigns to skyrocket companies into the fortune 500? Unsurprisingly, most companies do try to launch viral marketing campaigns for their products, but give up due to a either a poor approach to viral marketing, or the lack of scalable ROI results.

Here is a list of my top viral marketing tips: Continue Reading »