All posts in yahoo search marketing

I’m not quite sure where to start this week as my FeedReader seems to have been overflowing with news from Search Engine Stategies over the last few days. I’ve picked out the main PPC stories from SES New York in addition to the rest of this weeks pay per click news.

Search Engine Strategies

• Meet the Search Ad Networks – Bruce Clay
• Advanced Paid Search Techniques – Bruce Clay
• Ads In A Quality Score World – SERoundtable
• In House Big PPC – SERoundtable
• Getting Traffic From Contextual Ads – SERoundtable
• Landing Page Testing & Tuning – SERoundtable
• Creating Compelling Ads – SERoundtable
• Auditing Paid Listings & Click Fraud Issues – Bruce Clay
• Web Analytics & Measuring Success – Bruce Clay
• Admitted: “We Do Arbitrage” – Traffick
• Microsoft adCenter: Today and Tomorrow – SERoundtable
• Video Recap and Reflections on SES – New York 2007 – Pepperjam Blog

This Weeks other PPC news:

Google AdWords

• The next step in Google advertising – Official Google Blog
• A new case study on botnet-based click fraud – Inside AdWords
• Improve your account performance with expert help – Inside AdWords
• Reach and Frequency reporting now available – Inside AdSense
• Using AdWords for Keyword Research – Link Building Blog
• Google Releases Detailed Content Network Reports – Marketing Pilgrim
• Use Google AdWords & AdSense Distribution Data to Broker Direct Ad Deals – SEO Book
• Increase Conversion Rates with the Google Website Optimizer? – Marketing Pilgrim
• There are Inconsistencies in Google Adwords Minimum Bid Prices – PPC Lab
• Will Similar Google AdWords Campaigns Affect Display of Ads? – SERoundtable
• Why Do Google AdSense and Google Analytics Impressions Differ So Much? – SERoundtable

Microsoft adCenter

• Microsoft adCenter and Superpages to use Quality Score – eWhisper.net
• MSN adCenter Update Coming Soon – Search Engine Watch

General PPC

• Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine – Search Engine Land
• The first 100 impressions: What your paid keywords can tell you – Marketing Pilgrim
• Thomson provides PPC buying to listings customers – e-consultancy

Here are the main stories from the world of PPC over the past 7 days:

Google AdWords

• Google confirm two changes to how top ads are displayed and make Website Optimizer available to all.
• Brad Geddes discusses what determines the ‘Account Quality Score’, ‘AdGroup Quality Score’ and ‘Keyword Quality Score’ for AdWords?
• John Battelle reports that AOL are to launch white label AOL-only AdWords system on Monday.
• Jennifer Slegg starts a new blog with some great early posts such as Targeting keyword variations for increased search & pay per click traffic, Using dynamic keyword insertion in AdWords URLs for higher click throughs and How to Brand with Google AdWords & Pay Per Click.
• Vinny Lingham posts about Google’s new metric: Impression Share.
• Search Engine Guide takes a look Inside Google’s New Pay Per Action for Advertisers.
• SERoundtable posts about Google entering TV market with TV commercial trial.
• And the Inside AdSense blog confirms some fresh, new look AdSense ads.

Yahoo! Search Marketing

• The YSM Blog confirm that short ad descriptions will be required from May, they also post an intro to finding your editorial status.

Microsoft adCenter

• The adCenter blog this week talks about capitalizing the display URL in adCenter, Integrating your offline marketing efforts with an online strategy and the release of a new Microsoft adCenter welcome guide.

General PPC

• Andrew Goodman takes a look at multivariate landing page testing.
• SERoundtable cover the launch of Yell’s own PPC advertising solution.

There may be a couple of items I missed as I’m catching up at the moment after getting back to the UK yesterday. After going back 17 hours from Sydney to LA and then forward another 8 hours to GMT I’m still trying to work out which timezone I’m in at the moment, up at 4.30am today so I probably should be somewhere in the middle of the Atlantic at the moment! :)

Here’s this weeks collection of PPC news:

Google AdWords
Pay-per-action beta — your questions answered – Inside AdWords
AdWords Editor’s “Top 10 Favorites” – Inside AdWords
The Guide to Creating AdWords Pay Per Action Campaigns – eWhisper.net
AdSense Publisher View Of Google Pay Per Action – Search Engine Land
Is There a Doman Wide Quality Score in Google AdWords? – Search Engine Roundtable

Yahoo! Search Marketing
Yahoo’s Panama ad platform will launch in UK / Europe in Q02 – JenSense
Judge Approves Yahoo Click Fraud Settlement – Search Engine Watch
You Complete Me – Yahoo! Search Marketing Blog

Microsoft adCenter
Ad Titles and Dynamic Text – adCenter Blog

PPC
E-Consultancy Offers Paid Search Briefing – Search Engine Land
PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental – Search Engine Land
Does “Set It & Forget It” Still Work In The PPC Game? – Search Engine Roundtable
Things You Shouldn’t Care About in PPC – PPC Discussions
Yes, Co-managed PPC And SEO Campaigns Work – MediaPost Search Insider
Google & Yahoo Ranking Look at Domains Rather Than Individual Pages – Search Engine Journal

Here is this weeks roundup of pay per click news:

Google AdWords
Pay-Per-Click Beta Test – Inside AdWords
Google Launches Pay Per Action Ads – Search Engine Land
AdWords Optimization Tips: Part 3 – Account Structure – Inside AdWords
AdWords and AdSense: a perfect pair Inside AdSense
Google’s New Text Link Ad Unit – Search Engine Roundtable
Adsense to be Completely Replaced by Pay-Per-Action? – Search Engine Roundtable

Yahoo! Search Marketing
Panama Ad Ranking Algo Explained – Search Engine Watch
Yahoo Steps Up Click Fraud Efforts – Search Engine Watch
Quality is His New Job, For One – Yahoo! Search Marketing Blog

Microsoft adCenter
Get Help Uploading Your Campaigns into Microsoft adCenter with QuickLaunch – adCenter Blog
New adCenter tool for determining page sensitivity – JenSense

General PPC
Buy Branded Keywords? A Case Study on Traffic, Conversion and RPV – Jonathan Mendez

It’s quite possible I missed a couple of stories from the world of pay per click as I’ve been away for most of this week, so please feel free to post any links in the comments section.

Here’s a collection of this weeks PPC links from around the blogosphere:

Google AdWords

• Google AdWords are looking for more testers for audio ads.
• Google AdWords click-to-play ads are now available in the UK.
• Here are some instructions about how to export your Google AdWords campaign.
• Invites are being sent out to test CPC for site-targeting.
• SFGate.com write about how Google’s AdWords confuses transgender terms with teen porn.

Yahoo! Search Marketing

• The Yahoo! Search Marketing Blog talks about how you can assign different user roles using Panama.
• Search Engine Roundtable asks is a perfect quality score in Yahoo! Search Marketing possible?

Microsoft adCenter

• Microsoft adCenter released a Content Ads Webinar.

PPC

• Shoemoney posts some landing page tips.
• Andrew Goodman writes for Search Engine Land’s new paid search column, titled paid search back-checks, slays dragons, asks for little in return.
• Another Search Engine Land article looks at the 5 secret PPC agencies don’t want you to know.
• Jonathan Mendez posts 5 lessons from multivariate tests on Google PPC ads.
• And I asked should you pause PPC campaigns while on holiday?

Here’s a weekly roundup of this weeks PPC news:

• There will be a PPC webcast next week from Search Marketing Now.
• JenSense spots Google AdWords testing a yellow background on ads above the search results.
• Google confirm that click fraud is 0.02% of all clicks.
• Search Engine Roundtable reports that Canadian companies are invited to be Google AdWords Qualified Professionals.
• The Inside AdWords follows up it’s AdWords optimisation tips post about assessing your industry and audience with part two assessing your website and goals.
• Google are to share it’s list of content partners in the next few months.
• There are reports of paused Google AdWords ads still running.
• Yahoo! Search Marketing bids remain $0.10 but grandfathered bids are removed.
• And Microsoft adCenter beta is now open to everyone.

Last week I wrote a recap post about recent Google AdWords news, this is something I plan to do more of in the future to cover any PPC news I may have missed (or just not blogged about) during the week.