Keyword Research & Competitor Analysis
Keyword research is an important part of the audit. Using keyword research tools, SEOptimise finds popular search terms where high rankings can be realistically achieved to bring quality, targeted traffic to a client's website. Not only does the research detail the obvious and important keywords, but also the more obscure terms that form a large proportion of modern search marketing optimisation.
Analysing your competitors identifies other websites appearing for the same keywords. We can then assess how best to raise our client's profile and position above the competition.
