Pay Per Click Management
Business-focused PPC campaigns to get your business to where you want it
An SEOptimise PPC campaign is painstakingly structured around your business goals to ensure that your advertising brings real value to your business. We recognise the importance of great return on investment but realise that this is always trumped by revenue and profit, and we are experienced in raising conversion rates whilst reducing paid search spend.
All our PPC campaigns are closely and continually monitored, with insightful monthly reporting and rapid responses to changes in the market. We believe that an effective campaign encompasses a deep understanding both of the factors affecting advert performance and of your business – with regular communication one of the key contributors to success.
Whether you’re new to PPC or have an established account, we have the knowledge and expertise to help your business reap the benefits of the online marketplace.
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SEOptimise’s expertise in the travel industry has proved instrumental in the success of bespoke tour operator Audley Travel’s PPC campaign. Boasting impressive achievements such as a 30% reduction in paid search spend whilst improving sales over just four months, and a 36% year on year improvement in conversion rate, SEOptimise has been extremely successful in maximising Audley’s exposure to the most relevant online audience.
We are proud to have recently helped Audley Travel to achieve their best month ever. This milestone was accomplished through the diligent use of internally provided data to identify big opportunities in long-tail keywords. Always keen on innovation, we used custom tools to build out campaigns and keywords which targeted these opportunities, taking Audley to new heights.
“Since we approached SEOptimise with our PPC concerns, they were able to quickly identify areas of improvement. Not only did they put their experience into practice, they managed to completely surpass our expectations. We are really excited about maintaining this relationship with them”.
Managing Director Jokers’ Masquerade
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Jokers’ Masquerade is the UK’s leading online supplier of costumes and fancy dress. It had been a year since SEOptimise started running Jokers’ successful SEO campaign, when Jokers’ approached SEOptimise with concerns about an excessive spend on their self-managed PPC account. With competition heating up in this field, Jokers’ Masquerade needed to ensure that their PPC spend would reduce, whilst seeing a minimal decrease in traffic and, more importantly, without seeing a decrease in sales.
In the first year, SEOptimise managed to decrease Cost Per Click (CPC) by 15% and reduce Jokers’ total amount spent by 42%. Furthermore, Jokers’ ROI for December 2010 soared by 99% compared to the previous year. The end of Q1 2011 has also seen an annual increase in ROI of 57%.