Social Media Engagement
Implementing Effective Social Media Strategies for Your Business
At SEOptimise, we believe that the role of engagement is best carried out by those who can honestly and genuinely represent your brand and its promises, which in almost all instances will be the people within your organisation. Engagement, in this instance, refers to every interaction between the brand and its audience on the social web, whether that’s through direct interaction and conversation, or indirectly through content created by the brand.
For engagement to be most effective, a strategy must be in place that aligns social media engagement with the business’s objectives. This ensures that every conversation that takes place or every piece of content that’s created will help the business’s greater goals. Following on from our assessment and research phase, we are able to work with your business to create a social media strategy that allows you to engage on the social web safely, ethically, and effectively.
What Does a Social Media Engagement Strategy Involve?
Once you know which communities your target audience is engaging in online, you’ll want to take part in the conversations with them to raise awareness of your brand and develop stronger relationships with them. SEOptimise is able to assist your brand in engaging in these communities in a way that is in line with the unique sensibilities and etiquette of the community.
Blogging & Guest Blogging
SEOptimise’s social media team are all experienced bloggers with many years’ experience in blogging for some of the highest authority blogs in marketing, technology, travel and a variety of other niches. SEOptimise is able to create blogging strategies to help you reach new audiences, improve your search engine rankings, and improve your reputation online.
At SEOptimise, we’re able to conduct scalable influencer and blogger outreach campaigns with high response and conversion rates. The members of the social media team at SEOptimise have great experience in being on both ends of outreach campaigns, and thus have an excellent understanding of the motivations of bloggers and influencers and what makes them tick.
Content Creation & Promotion
SEOptimise is able to produce and promote creative content in a variety of formats: video, image, infographics, articles, apps, etc. Almost all engagement strategies that we create involve some degree of content marketing, as it’s a highly effective means of achieving many of the common goals of using social media.
- In one month, when the account had fewer than 500 followers, we reached an audience of 44,296 Twitter users with just 36 tweets.
- Over a 7-month period, we increased the number of retweets received by @nakd_wholefoods by 2,500%.
Nakd Wholefoods approached SEOptimise with a view to gaining brand exposure and building strong relationships with customers and influencers in the wholefood niche using Twitter as their main platform. Our social media strategy achieved outstanding results.
We accomplished this with a friendly online persona and a series of creative approaches which were designed to get customers interacting with the Nakd brand. In September 2010, during the launch of their new flavoured bars, SEOptimise generated significant hype on Twitter by offering free samples to the most engaged customers and influencers, alongside running a series of competitions for customers to engage with. As the figures show, this strategy proved to be extremely successful.