Social Media Marketing

Building online relationships to enhance your marketing strategy

At SEOptimise we pride ourselves on providing measureable, goal-focused social media strategies that integrate into your business’s existing activity. This is important, as one of the most important aspects required for a social media strategy to be effective is for it to integrate with your business’s existing activity and objectives.

The social media team at SEOptimise is highly strategic and always up to date with the latest technologies on the social web, as well as constantly learning about the psychology, sociology, anthropology and ethnography that drive social interaction and relationship building online and in the real world. The social media team at SEOptimise is headed up by Marcus Taylor, who is a highly regarded author, speaker and blogger within the social media marketing community.

SEOptimise’s Social Media Service

There are three parts to SEOptimise’s social media service: engagement, research and insight and consultancy. Unlike many agencies, SEOptimise ensures that a degree of research and training is undertaken before engagement to ensure that any on-going activity is based on a foundation of research and is guided by a system of governance and knowledge. This significantly increases the effectiveness of our social media strategies and reduces the chances of clients experiencing social media crises.

Research & Insight
Monitoring what people are saying about your brand on the Internet is vital for understanding your customers and their needs. Knowledge of this will enable shrewd product development, as well as effective management and improvement of the reputation of your brand.

• Social Media Monitoring
• Reputation Monitoring and Management
• Social Analytics and Reporting

Engagement
SEOptimise is able to offer a variety of on-going engagement that focuses on the creation, implementation, and maintenance of a successful social media strategy. Below are the key areas that SEOptimise is able to provide assistance on.

• Social Media Strategy Development & Implementation
• Social Media Management
• Social Media Advertising
• Social Content Creation & Promotion
• Blogger & Influencer Outreach

Consultancy & Training
For a social media strategy to be sustainable and optimal, it’s important that everyone involved in the business’s social media presence has a strong understanding of the benefits and best-practices when using the social web on behalf of the business, as well as being prepared with procedures to follow in a variety of events.

SEOptimise is able to provide a series of training resources to aid this, as well as offering in-house training sessions and practical workshops.

• Strategy Workshops & Training
• Social Media Policy, Tone of Voice and Guidelines Development

• Natural Balance

• In one month, when the account had fewer than 500 followers, we reached an audience of 44,296 Twitter users with just 36 tweets.
• Over a 7-month period, we increased the number of retweets received by @nakd_wholefoods by 2,500%.

Nakd Wholefoods approached SEOptimise with a view to gaining brand exposure and building strong relationships with customers and influencers in the wholefood niche using Twitter as their main platform. Our social media strategy achieved outstanding results.

We accomplished this with a friendly online persona and a series of creative approaches which were designed to get customers interacting with the Nakd brand. In September 2010, during the launch of their new flavoured bars, SEOptimise generated significant hype on Twitter by offering free samples to the most engaged customers and influencers, alongside running a series of competitions for customers to engage with. As the figures show, this strategy proved to be extremely successful.