Social Media Research & Insight
Millions of Conversations Take Place Every Day, Are You Listening?
With over twenty million conversations taking place every minute on the social web, the value of social media for businesses is just as much about listening as it is about talking, if not more so. Intelligent social businesses are listening to their audiences in their online communities and tracking their competitors to gain insights that improve the business’s product, service and reputation amongst existing and potential customers.
SEOptimise is able to conduct thorough listening reports and audits to answer all the important questions necessary for an effective social media strategy. We identify what your audience thinks about your product and brand in their words, what the popular topics and trends are in your market, who your audience is and what communities they engage in, what your reputation is online, what your competitors are doing online and much more.
Why is Social Media Monitoring and Listening Valuable?
Listening to the conversations that take place on the social web is incredibly valuable for businesses. Consumers are sharing their honest feedback about the products and services in your industry, competitors are exposing themselves and industry experts are sharing valuable information that may otherwise go unnoticed. However, this information is only valuable if it’s acted upon and inputted into your existing business activity.
Do you know what your competitors are doing online? Do you know what their customers like and dislike about their product or service? It’s highly likely that your competitors’ audience is also sharing feedback on what they think about competing products and services in your market.
In terms of product development and competitive intelligence, this insight can be invaluable if acted upon. It is also possible to identify how your competitors are approaching social media and what benefits they are reaping that your brand is able to replicate.
Industry experts are flocking to social networks such as Twitter and YouTube to raise their profiles and utilise their knowledge to grow their audience. As well as being able to extract the wisdom of the masses, social media monitoring can also be used to hear about the latest trends and insights from experts in your industry.
For most brands, it’s safe to say your audience will be using the social web. Social media monitoring combined with intelligent analysis, can tell you more about who your customers are and what makes them tick.
Social media monitoring allows you to dig deeper than general demographic information and learn more about the psychographics and opinions of your audience. Many social businesses are using these insights to improve the targeting of marketing campaigns, as well as the products and services, so they’re more in line with what the customer wants.
- In one month, when the account had fewer than 500 followers, we reached an audience of 44,296 Twitter users with just 36 tweets.
- Over a 7-month period, we increased the number of retweets received by @nakd_wholefoods by 2,500%.
Nakd Wholefoods approached SEOptimise with a view to gaining brand exposure and building strong relationships with customers and influencers in the wholefood niche using Twitter as their main platform. Our social media strategy achieved outstanding results.
We accomplished this with a friendly online persona and a series of creative approaches which were designed to get customers interacting with the Nakd brand. In September 2010, during the launch of their new flavoured bars, SEOptimise generated significant hype on Twitter by offering free samples to the most engaged customers and influencers, alongside running a series of competitions for customers to engage with. As the figures show, this strategy proved to be extremely successful.