Social Media Training & Consultancy
For a social media strategy to be sustainable and optimal, it’s important that everyone involved in the business’s social media presence has a strong understanding of the benefits and best practices when using the social web on behalf of the business, as well as being prepared with procedures to follow in a variety of events.
SEOptimise also believes that before conducting any form of engagement on the social web it’s fundamental to have a firm understanding of the objectives and goals that the business can achieve through utilising and participating on the social web, as well as having a clear set of social media guidelines to ensure that everyone representing your brand on the social web has guidance and a means to be consistent with the brand’s message and values.
SEOptimise is able to provide a series of training resources to aid this, as well as offering in-house training sessions and practical workshops.
- In one month, when the account had fewer than 500 followers, we reached an audience of 44,296 Twitter users with just 36 tweets.
- Over a 7-month period, we increased the number of retweets received by @nakd_wholefoods by 2,500%.
Nakd Wholefoods approached SEOptimise with a view to gaining brand exposure and building strong relationships with customers and influencers in the wholefood niche using Twitter as their main platform. Our social media strategy achieved outstanding results.
We accomplished this with a friendly online persona and a series of creative approaches which were designed to get customers interacting with the Nakd brand. In September 2010, during the launch of their new flavoured bars, SEOptimise generated significant hype on Twitter by offering free samples to the most engaged customers and influencers, alongside running a series of competitions for customers to engage with. As the figures show, this strategy proved to be extremely successful.