Wicked by xlorddashx.
Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practicioners. While I abide by probably one of the strictest SEO codes of ethics around and SEOptimise is a clean white hat SEO company company itself we still can’t deny that there is black hat SEO.
The sheer existence of black hat SEO techniques must be acknowledged for several reasons.
As Rishi Lakhani noted on his new SEO blog: You need it at least to know what to avoid or to know how competitors who perform worse than you still manage to outrank your site.
