Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about.
Image credit: Sean Dreilinger
It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or whatever you desire your visitors to do for you. Some industry insiders even suspect bounce rate to be a ranking factor itself already.
