Establishing Web Credibility
After discovering a paper on establishing web credibility on the Web [PDF] published by Stanford University in 2001 I was astounded by the timelessness of Web credibility. While you might imagine that a study conducted 8 years ago would be outdated by now like IE6, the browser every developer loves to hate, the main points, even the examples of the research are still valid. You might add some new sites or factors but the main pillars of creating a successful website and web based business are still the same.
Foremost you need credibility on the Web to be taken seriously. Even more than that, you need credibility to be taken into account at all.
