All posts tagged e-commerce

Christmas gift
Image credit:  Flickr

Despite a tough economic backdrop and widespread fears over delivery times, this was another season of growth for UK online retail. It may seem a little early to be thinking about Christmas again already, but given that careful planning is often hailed as the key to success, what can you start doing now to prepare for next Christmas?

When you think of e-commerce SEO the first thing you think of is probably optimising for search engine queries on product names, writing product descriptions, rewriting URL’s, avoiding indexing issues/session ID’s etc. But a commonly overlooked tactic is optimising for your own internal site search.

After all you’ve done the hard work in getting users to visit your site in the first place, why not make it easier for them to find your products and convert them into customers along the way?

Ricky Gervias - Amazon