All posts tagged google webmaster tools

In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done.

Based on that document I have decided to publish this very basic beginner’s guide for those who are unfamiliar with the set up process of Google Webmaster Tools.

What is Google Webmaster Tools?
Google Webmaster Tools (GWT) is a free and easy way for webmasters to view their own website the way that Google sees it. GWT is a free tool that can be used for websites of all sizes, and features information such as:

  • Which of your pages are included in Google’s Index
  • Any errors encountered while crawling your site
  • Search queries that list your site as a result
  • Which sites link to yours
  • And more

This guide covers how to set up GWT in seven easy steps, from creating an account to adding and deleting users and associating your Google Analytics.

Ever since Google Webmaster Tools added the so called “search queries” data I’ve become a huge fan of them. I’ve listed the 10 Google SEO tools everybody should use in the past but to be honest I focus on three of them right now Google Insights, Google Analytics and Google Webmaster Tools for SEO inspiration. The wealth of information GWB offers is like a goldmine.

The tool-set has grown over the years steadily but I was neglecting it. By now there are numerous ways to use Google Webmaster Tools for SEO. Again I will focus on three of them here and explain how to use GWB for

  1. Keyword Research
  2. Link Building
  3. CRO/Conversion Rate Optimization