Happy waiter by howard N2GOT
Today someone was searching for a “client’s guide to SEO” over at my SEO 2.0 blog. I think this topic is more fitting here on SEOptimise so I will explain the best approach to SEO companies and Internet marketing agencies for potential clients.
In 2010 most people in business already know at least something about how Google works.
Business people know about keywords and often pay for Google Ads already. That’s why it’s easier nowadays to deal with clients. You don’t have to explain anymore that SEO is needed or how it works. They already know and thus they contact you.
There also some drawbacks as many SEO clients already have had a bad experience with SEO practicioners, are convinced they know themselves what’s best for them and last but not least have too high expectations for a too low price.
A client can gain a competitive advantage by approaching SEO agencies in the right way.
Basically finding a fitting SEO agency is like finding a good restaurant and eating out. Thus I will use this allegory to make my explanation easier to grasp. You need to know a few more things to approach an SEO agency correctly.
