Happy waiter by howard N2GOT

Today someone was searching for a “client’s guide to SEO” over at my SEO 2.0 blog. I think this topic is more fitting here on SEOptimise so I will explain the best approach to SEO companies and Internet marketing agencies for potential clients.

In 2010 most people in business already know at least something about how Google works.

Business people know about keywords and often pay for Google Ads already. That’s why it’s easier nowadays to deal with clients. You don’t have to explain anymore that SEO is needed or how it works. They already know and thus they contact you.

There also some drawbacks as many SEO clients already have had a bad experience with SEO practicioners, are convinced they know themselves what’s best for them and last but not least have too high expectations for a too low price.

A client can gain a competitive advantage by approaching SEO agencies in the right way.

Basically finding a fitting SEO agency is like finding a good restaurant and eating out. Thus I will use this allegory to make my explanation easier to grasp. You need to know a few more things to approach an SEO agency correctly.
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Ever since Google Webmaster Tools added the so called “search queries” data I’ve become a huge fan of them. I’ve listed the 10 Google SEO tools everybody should use in the past but to be honest I focus on three of them right now Google Insights, Google Analytics and Google Webmaster Tools for SEO inspiration. The wealth of information GWB offers is like a goldmine.

The tool-set has grown over the years steadily but I was neglecting it. By now there are numerous ways to use Google Webmaster Tools for SEO. Again I will focus on three of them here and explain how to use GWB for

1. Keyword Research
2. Link Building
3. CRO/Conversion Rate Optimization

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Busy Bee Colony by No Minds Vision

Earlier this week I wrote about how we can’t ignore Google Buzz even if we’d like to. Also I complained about the huge onslaught of Google Buzz news and resources.

To deal with both I decided to compile a list of 30+ Google Buzz how tos, tools and other resources.

Here you’ll find out how to disable Google Buzz but also how to work with it in order to reach your business objectives.
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Crowd by victoriapeckham.

Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.
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After the tremendous success of my top 10 list on non-Google SEO methods I decided to follow up with a more in depth list.

Drawers, Building REsources is a Creative Commons licensed image by heather.

While preparing the 35 Non-Google SEO How tos, Tutorials & other Resources I realized that I need to split up the list due to the high number of links that have to be included.

So there will be another list following this one. The first 35 Non-Google SEO resources list encompasses how tos and tutorials for the initial 5 types of online business promotion in 2009:

1. Twitter
2. Blogging
3. YouTube
4. LinkedIn
5. Social Shopping

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