Last weekend I finally convinced myself to buy an iPad, after a few weeks of trying to figure out if I actually needed one.
I know I’m not the only one – and there’s probably a lot of people in the search industry who are currently contemplating the same decision, so I’m sure you’ll appreciate a few extra reasons you convince yourself that an iPad is essential!
1) How do you advertise on an iPad?
This is a question I was asked last week. The right answer may be that they don’t need an iPad app and they don’t need to think about marketing any differently just yet. But as a search marketer you should be aware and able to respond to your client, letting them know how the iPad may potentially change the game.
