All posts tagged metrics

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Recently there has been much talk about Klout. You could call it a swelling hype. Usually a new service goes all out to get noticed but Klout has been around for quite a while. Over time the service which attempts to identify and classify influencers on social media has gained considerable influence itself.

There are already lots of lists with Klout score optimisation techniques.

Some remind me of old school SEO. Indeed, some people propagate short cuts to boost your Klout influence artificially.

While many people rightfully contest the true importance of the Klout score, it’s still one of the best ways to measure influence on the Web without resorting to simplistic metrics such as followers counts. Klout also combines several profiles into one metric. You can connect your Twitter, Facebook and LinkedIn accounts among others, so that you get an overview of your overall authority or activity.

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ROI or Return On Investment is on everyone’s lips these days. It’s become so widespread that you could call it a buzz word now. Although its meaning gets a bit diluted, I have to admit that I use it sometimes outside its strict sense myself.

Originally ROI meant the extra monetary return, while increasingly it may mean any value that you get back for something you invest in, be it time, effort or money.

With SEO, and especially social media, ROI has become very fuzzy.

Everyone wants it but it’s not so obvious, so more and more people come up with their own notion of how the actual ROI of SEO and social media might look, and how you can measure it.

Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web.

Web analytics goes beyond simple SEO metrics.

It’s about

  • usability
  • conversions
  • branding

among others.