PageRank Sculpting: Advanced SEOs Fooled by Cat Blogger
Recently a large part of the SEO industry, or rather the advanced SEOs got fooled by a cat blogger who happens to work for Google. What happened? Let me explain in depth:
So called PageRank sculpting has been a bizarre practice of the SEO industry. It was about selectively hurting your website in order to push other parts of it.
PageRank sculpting was based on the assumption that if you have a hypothetical website of 10 pages each of it having one point of authority (Google PageRank) you end up having more of it on the remaining pages if you cripple some of them by stopping the flow of PageRank to to some pages. Continue Reading »
