Lately we’ve witnessed a backlash in the SEO industry regarding SEO advertorials. In other words some SEO practitioners have attacked a British newspaper publisher for contacting them to sell so called “SEO advertorials”.
I was a bit surprised because I consider SEO advertorials a legitimate technique of search engine optimization. The issue here seems to be the way these SEO advertorials were devised, not SEO advertorials generally.
Thus I’d like to explain how SEO advertorials can work for both publishers and search marketers without being considered to be outside the Google webmaster guidelines.
