All posts tagged real time search

Apple have today launched iAds, I’m not really sure what it is either, but what is obvious is that Twitter really has become the best source for finding a wealth of information on breaking news stories.

Yes, Twitter’s not always the most reliable source, but if you’re looking for information on a trending topic such as iAds then the chances are Twitter will have far more information available than Google.

Let’s have a look at Twitter’s results for a search on iAds:
Twitter iAds

This week the Twitter Friday column expands as a major Twitter SEO topic is on our agenda. Last week Technology Review published an article titled “How Google ranks tweets“.

In the TR article leading Google engineer Amit Singhal explains ranking factors for tweets.

Some of the ranking criteria are quite clear and obvious while others remain fuzzy behind Google’s veil of secrecy. There is one big surprise: Google hates #hashtags, or at least some (probably you using too many) of them.

It seems Google treats #hashtags the way it dealt with the meta keyword tag in the past: Neither do they really count nor do they count in a positive way in case they do.

In other words: Using hashtags may hurt your tweet rankings. That’s not all of course.