…There can be no further doubt that it’s mainstream. Yes, a discussion around search engine optimisation has featured on never-ending Radio 4 farming-community soap opera The Archers.
You’re probably wondering why I would know this. The answer is that, being prematurely middle aged enough to refer to the radio as “the wireless”, I am also middle aged (and countrified) enough to tune into The Archers from time to time (I don’t follow it religiously or anything, honest!).

For anyone who isn’t a regular listener, let me update you. Bridge Farm has been responsible for an outbreak of e-coli, spread through its ice cream. It effectively poisoned some kids at a gymkhana and landed two customers in hospital. Naturally, the national and local press has gone to town on the story and the Bridge Farm dairy has lost all of its customers.

















