We’ve covered the importance of Google Buzz and we offered a list of Google Buzz tools and resources. The list also contained some ideas about the SEO impact of Google Buzz.
This time I’d like to focus on that: Google Buzz SEO or more accurately on the actual ways to use Google Buzz for SEO & SMO.
Google changes faster than you can blink right now. Just some buzzwords that will bug you in 2010:
I could go on like for a while. It’s not my intention to confuse you even more though. I want to shed some light on the near future of Google, search and SEO. It’s a daunting task as I’m overwhelmed as well.
Thus I picked 30 resources on Google, search & SEO changes in 2010 from around the search industry and some main stream sources. Continue Reading »
Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use. I remember the times when we had none of them. Today we have an abundance of data Google allows us to mine.
Continue Reading »
CC: Ford Model T image by me’nthedogs
Does SEO still exist today as such? In other words: Does what people imagine to be SEO still exist in the way the people define it?
No, this is not another “SEO has no future” post.
Indeed by now we have arrived in the ominous future of SEO, at least some or maybe many of us. We don’t offer sheer SEO anymore. Search engine rankings and traffic, the defining terms of the trade are just not enough anymore if they ever have been enough. Now you might argue that SEO has not been about rankings and traffic for a while already etc. Continue Reading »
Today I almost forgot to write my Twitter Friday column. Why? I was so preoccupied with the new relaunched StumbleUpon version. To make it short: SU attempts to compete directly with Twitter and Google. This might sound ridiculous but they really do. Theoretically it would be possible: SU exists for several years and has collected tens of millions of web pages in its “index” together with millions of reviews with new sites being added very quickly. Isn’t this the ideal social search engine? Isn’t this the perfect way to determine which websites really do matter in real time? Sadly, no.
Now this is the Twitter column so I won’t compare the new StumbleUpon to Google. Let me explain though why
StumbleUpon is not Twitter and can’t compete with Twitter.
StumbleUpon does not allow business usage of its site. Yes, you can get banned solely for submitting your SEO company website to SU. Continue Reading »
After discovering a paper on establishing web credibility on the Web [PDF] published by Stanford University in 2001 I was astounded by the timelessness of Web credibility. While you might imagine that a study conducted 8 years ago would be outdated by now like IE6, the browser every developer loves to hate, the main points, even the examples of the research are still valid. You might add some new sites or factors but the main pillars of creating a successful website and web based business are still the same.
Foremost you need credibility on the Web to be taken seriously. Even more than that, you need credibility to be taken into account at all.
CC Image Couch Potato by Shawn Allen
As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as formerly you had only a site and now you most often have a blog (on top of a site). The time spent on different activities like
changed considerably.
“He who is without sin among you, let him throw the first stone.” I admit reading or rather scanning the “confidential” Twitter documents obtained by Techcrunch from a hacker and published in excerpts. Of course I was curious. On the other hand:
Was this whole Techcrunch Twitter hacked scandal worth it?
Are we wiser now? Has humanity gained some new insights? Did Techcrunch prevent a corrupt president from breaking the law?
Continue Reading »
Recently a large part of the SEO industry, or rather the advanced SEOs got fooled by a cat blogger who happens to work for Google. What happened? Let me explain in depth:
So called PageRank sculpting has been a bizarre practice of the SEO industry. It was about selectively hurting your website in order to push other parts of it.
PageRank sculpting was based on the assumption that if you have a hypothetical website of 10 pages each of it having one point of authority (Google PageRank) you end up having more of it on the remaining pages if you cripple some of them by stopping the flow of PageRank to to some pages. Continue Reading »
For a few months now my work consists mainly of business blogging. I do less and less conventional client SEO work like keyword research or link building. This is quite a change as I’ve been a full time search engine optimizer and SEO consultant for several years in a row. Thus I still get SEO related inquiries and offers.
By now many people know what SEO is about, at least superficially. This is often more of an issue than a help though. Some people have some distorted preconceptions as what SEO is about and how it works.
This week an inquiry was about link building for a travel website. I won’t disclose which site or destination it was about but it’s one of the most popular and very competitive ones. The email asked for link building and ended with the sentence “let’s start with 50 links”. Continue Reading »
Download our free business guide to blogging white paper...
Posting tweet...
