The Community Participation Pyramid courtesy of Jakob Nielsen’s Alertbox
In this week’s Twitter column I want to debunk a myth that gets spread by the likes of CNN Money and Mashable. Roughly it states that Twitter becomes more of an RSS reader than a real social networking venue due to “only” 27% of Twitter users being active. The number is correct but the conclusion is wrong. The contrary is the case:
Twitter users are by far more active than the average social media users or rather lurkers.
